Relationship Manager Platinum

AU SMALL FINANCE BANK; Bhinmal; On-site; INR 600,000 - 900,000; Full time

Job summary

AU Small Finance Bank Limited seeks a Relationship Manager Platinum to drive sales targets and deepen HNI client relationships. You will manage and grow banking and investment portfolios, increase CASA balances, and cross-sell the bank's product suite.

The role involves extensive field work with a focus on delivering superior client service while maintaining regulatory compliance. Key duties include leveraging CRM data for profiling, promoting digital channels, and ensuring profitable client

Qualifications

• Professional communication in regional language with fluent speaking and writing.
• Relationship management with client-centric approach and high integrity.
• Sales forecasting and reporting to drive revenue and client engagement.

Responsibilities

• Manage and grow relationships with HNI clients and their portfolios.
• Increase CASA balances and deepen existing relationships with NTB clients.
• Drive growth in liabilities and investment products for the HNI segment.
• Record all sales activities accurately in CRM and adhere to bank processes.

Skills

Communication skills

Relationship management

Sales forecasting

Job description

Group Company: AU Small Finance Bank Limited

Designation: Relationship Manager Platinum

Position description: Accountable for meeting sales targets (No. and value) as per the defined scorecard

Primary Responsibilities

• 1. Manage and grow the banking and investment relationships of High Net Worth (HNI) clients under the their portfolio.
• 2. Increase CASA balances in the assigned portfolio through deepening existing relationships and acquiring new-to-bank (NTB) customers.
• 3. Drive overall growth in liabilities and investment products within the HNI segment.
• 4. Capture and maximize business opportunities through detailed client profiling in line with organizational processes (CRM).
• 5. Develop and expand customer relationships for both liability and retail asset products.
• 6. Inform clients about new products and enhancements to deepen and broaden banking relationships.
• 7. Ensure portfolio profitability by cross-selling and up-selling across the Bank’s product suite.
• 8. Manage segment-wise customer migration to enhance profitability and optimize service delivery.

Additional Responsibilities

• 1. Deliver a superior service experience that exceeds the expectations of AU clients.
• 2. Proactively identify potential problem accounts and implement risk-mitigating strategies.
• 3. Ensure customer migration across sub-segments is managed smoothly and aligned with Bank policies.
• 4. Promote and drive usage of digital and alternate banking channels to improve client convenience and reduce operational costs.
• 5. Accurately and consistently record all sales and client engagement activities in the CRM system.
• 6. Ensure strict compliance with regulatory and internal policies, especially in customer onboarding and account management.
• 7. Foster long-term client relationships through trust, transparency, and proactive engagement.

Reporting Team

• Reporting Designation:
• Reporting Department:

Educational Qualifications Preferred

• Category:
• Field specialization:
• Degree:
• Academic score:
• Institution tier:

Required Certification/s

Required Training/s

Required Work Experience

• Industry: BFSI
• Role: Sales Executive, Sales Officer, Customer Service Executive/Officer, Relationship Executive/Officer
• Years of experience: 0 to 3

Key Performance Indicators: Business Volume, Average Ticket size, Boarding rate

Required Competencies

• 1. ownership and accountability for results
• 2. Customer‑centric mindset and actions
• 3. adept at handling digital business apps and software
• 4. hard work and detail‑orientation
• 5. eager to learn and grow as a banking professional
• 6. positive mindset, ethical and high integrity
• 7. Bias for Action and Urgency

Required Knowledge

• 1. Aptitude for lead generation
• 2. Target Market Knowledge - Local Area geography familiarity
• 3. Familiarity with Digital applications
• 5. Detailed data collection/recording

Required Skills

• 1. Professional Communication - Regional language proficiency, verbal and written fluency, soft‑spoken
• 2. Relationship Management - Client‑Centric Approach, respectful
• 3. Sales Forecasting & Reporting

Required Abilities

• Physical: 1. Physical fitness 2. Mental agility 3. Ability to do extensive field travel/work 4. Ability to handle work pressure and demanding clients
• Other: 1. Valid Two-Wheeler Driving License 2. Personal 2‑wheeler 3. Own Smartphone 4. track record of past employment 5. Positive reference check and clear civil report

Work Environment Details: 90% - Field, 10% - Office

Specific Requirements

• Travel: High
• Vehicle: 2-wheeler
• Work Permit:

Other Details

• Pay Rate:
• Contract Types: Permanent
• Time Constraints: Flexibile workhours as per business requirement
• Compliance Related: 1. Aherence to Code of Conduct policy of the bank 2. Non‑disclosure of confidential information about bank, clients 3. Responsible handling of bank assets s.a. ID Card, SIM, Marketing material, digital devices, Receipt book etc. 4. Ensure adherence to KYC (Know Your Customer) and AML (Anti-Money Laundering) guidelines during all customer onboarding and account-opening processes.
• Union Affiliation: