Relationship Manager Platinum

AU SMALL FINANCE BANK; Bansur; On-site; INR 400,000 - 600,000; Full time

Job summary

AU Small Finance Bank Limited is seeking a Relationship Manager Platinum to oversee and grow high net worth client relationships, achieving defined sales targets. The role focuses on managing banking and investment relationships, deepening CASA balances, and expanding product cross-sell opportunities.

Key duties include leveraging CRM for client profiling, promoting digital banking usage, and ensuring profitable portfolio management through disciplined service delivery and regulatory compliance.

Qualifications

• Experience in sales roles within BFSI is preferred.
• 0–3 years of relevant work experience.
• Strong client engagement and relationship management skills.

Responsibilities

• Manage and grow the banking and investment relationships of HNI clients.
• Increase CASA balances and acquire NTB customers.
• Drive growth in liabilities and investment products.
• Cross-sell and up-sell across the Bank’s product suite.
• Record all sales and client engagement activities in the CRM system.

Skills

Client relationship

Sales

Communication skills

Digital apps proficiency

Tools

CRM software

Job description

Group Company: AU Small Finance Bank Limited

Designation: Relationship Manager Platinum

Position description: Accountable for meeting sales targets (No. and value) as per the defined scorecard

Primary Responsibilities

• 1. Manage and grow the banking and investment relationships of High Net Worth (HNI) clients under the their portfolio.
• 2. Increase CASA balances in the assigned portfolio through deepening existing relationships and acquiring new-to-bank (NTB) customers.
• 3. Drive overall growth in liabilities and investment products within the HNI segment.
• 4. Capture and maximize business opportunities through detailed client profiling in line with organizational processes (CRM).
• 5. Develop and expand customer relationships for both liability and retail asset products.
• 6. Inform clients about new products and enhancements to deepen and broaden banking relationships.
• 7. Ensure portfolio profitability by cross-selling and up-selling across the Bank’s product suite.
• 8. Manage segment-wise customer migration to enhance profitability and optimize service delivery.

Additional Responsibilities

• 1. Deliver a superior service experience that exceeds the expectations of AU clients.
• 2. Proactively identify potential problem accounts and implement risk-mitigating strategies.
• 3. Ensure customer migration across sub-segments is managed smoothly and aligned with Bank policies.
• 4. Promote and drive usage of digital and alternate banking channels to improve client convenience and reduce operational costs.
• 5. Accurately and consistently record all sales and client engagement activities in the CRM system.
• 6. Ensure strict compliance with regulatory and internal policies, especially in customer onboarding and account management.
• 7. Foster long-term client relationships through trust, transparency, and proactive engagement.

Reporting Team

• Reporting Designation:
• Reporting Department:

Educational Qualifications Preferred

• Category:
• Field specialization:
• Degree:
• Academic score:
• Institution tier:

Required Certification/s

Required Training/s

Required Work Experience

• Industry: BFSI
• Role: Sales Executive, Sales Officer, Customer Service Executive/Officer, Relationship Executive/Officer
• Years of experience: 0 to 3

Key Performance Indicators: Business Volume, Average Ticket size, Boarding rate

Required Competencies

• 1. ownership and accountability for results
• 2. Customer‑centric mindset and actions
• 3. adept at handling digital business apps and software
• 4. hard work and detail‑orientation
• 5. eager to learn and grow as a banking professional
• 6. positive mindset, ethical and high integrity
• 7. Bias for Action and Urgency

Required Knowledge

• 1. Aptitude for lead generation
• 2. Target Market Knowledge - Local Area geography familiarity
• 3. Familiarity with Digital applications
• 5. Detailed data collection/recording

Required Skills

• 1. Professional Communication - Regional language proficiency, verbal and written fluency, soft‑spoken
• 2. Relationship Management - Client‑Centric Approach, respectful
• 3. Sales Forecasting & Reporting

Required Abilities

• Physical: 1. Physical fitness 2. Mental agility 3. Ability to do extensive field travel/work 4. Ability to handle work pressure and demanding clients
• Other: 1. Valid Two-Wheeler Driving License 2. Personal 2‑wheeler 3. Own Smartphone 4. track record of past employment 5. Positive reference check and clear civil report

Work Environment Details: 90% - Field, 10% - Office

Specific Requirements

• Travel: High
• Vehicle: 2-wheeler
• Work Permit:

Other Details

• Pay Rate:
• Contract Types: Permanent
• Time Constraints: Flexibile workhours as per business requirement
• Compliance Related: 1. Aherence to Code of Conduct policy of the bank 2. Non‑disclosure of confidential information about bank, clients 3. Responsible handling of bank assets s.a. ID Card, SIM, Marketing material, digital devices, Receipt book etc. 4. Ensure adherence to KYC (Know Your Customer) and AML (Anti-Money Laundering) guidelines during all customer onboarding and account-opening processes.
• Union Affiliation: