Relationship Manager - Bhagalpur

Aditya Birla Sun Life Asset Management Ltd (AMC); Nalanda; On-site; INR 600,000 - 900,000; Full time

Job summary

Aditya Birla Sun Life Asset Management Ltd is seeking a field sales professional to drive branch-level sales, expand market share, and maintain high service standards for channel partners and their customers.

The role focuses on distributor empanelment, training, and ensuring consistent folios and SIP growth while navigating regulatory norms in a competitive mutual funds market in India.

Responsibilities

• Retail Sales Execution drives ongoing sales from defined relationships and contributes to regional targets.
• Identify new clients, make direct pitches, and liaise with channel partners to increase sales.
• Profile distributors and address their requirements to ensure ongoing business from them.
• Ensure targeted folios are added and achieve targeted SIP volumes.
• Maintain balance between growth and regulatory requirements while delivering strong distributor engagement.

Job description

Job Purpose

Achieving the Sales Targets, maintaining & Increasing Market Share through incremental Sales & new market development and ensuring highest level of Service standards channel partners & their customers at the branch level.

Job Context & Major Challenges

ABSLAMC offers investors a range of comprehensive investment options, which includes diversified and sector specific equity schemes, hybrid funds and a wide range of debt and treasury products. Its offerings also include Portfolio advisory services for High Net worth individuals as well as offshore funds for Non Resident Indians. The Company follows a long - term, fundamental research based approach to investment and thrives to provide a transparent and ethical services to its investors.

One Of The Key Challenges For ABSLAMC Has Been To Maintain a Balance Between Moving With Dynamic And Constantly Changing Regulatory Norms Of The Country And Maintaining Growth And Profitability In The Extremely Competitive Market. And Some Of Key Strengths Of The Organization That Have Helped It To Sustain And Grow Are

Focus on Technology - The organization has been in the forefront in implementing technological innovation to foster innovation and also to improve efficiency for its stakeholders, whether it is employees, clients or distributors. ABSLAMC was amongst the first Fund Houses to set up Digital efficiencies.

Product Innovation - ABSLAMC has been known to be a pioneer in terms of products and has a history of launching innovative, category defining products like Birla Cash plus, etc.

Research based approach - ABSLAMC has one of the largest team of research analyst dedicated to tracking down the best companies to invest in

Strong Distributor Delivery Mechanism - The Company has developed a 4 -pronged sales/delivery mechanism to ensure maximum reach and penetration to the end customers. This mechanism includes Companys direct Channels (branches/online), Independent Financial Advisors (IFAs), National Distributors (ND) and Banks.

Regulator Interface - ABSLAMC plays a key role in the Association of Mutual Funds in India (AMFI) with quite a few members of the top management being a part of the AMFI Board. It has hence ensured that it can discuss any new Industry development from a regulatory perspective at the initial stages with the Regulator as well as the Industry Association

People Management - ABSLAMC believes in continuously measuring the perception of its people using a 4-S approach, namely Satisfaction, Say, Stay and Strive, which has enabled it to garner a workforce committed and aligned to the overall business success.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Retail Sales Execution Drives ongoing sales from the defined relationships and contribute towards regions achievements

Obtains and analyzes information from market to identify new clients, makes direct pitches, liaises with channel partners to increase sales

Profiles distributors and caters to their requirements to ensure ongoing business from them

Ensures targeted number of folios are added and achieves targeted amount of new SIPs

Achieving sales targets and increasing market share of branch vis a vis industry.

KRA2 Distributor Empanelment & Engagement Conducts regular meetings and contact with the distributors

Undertakes empanelment and activation of distributors

Disseminates updates and other product related information in timely manner

Organizes and executes trainings and engagements for partners

Managing and maximizing business from Client Relationships through prompt service.

KRA3 Reporting and compliance Ensures 100% compliance with internal reporting & audit systems

Provides weekly reports to BM, Regional Heads and Channel Heads

Updates sales portal with requisite information to facilitate information collation and analysis

Undertakes installation of advertising and publicity materials for brand visibility

KRA4 Knowledge & Know How Candidate is expected to have general understanding of market knowledge & macroeconomics.

Broad understanding of financial products & investment options

Complete understanding of mutual fund industry and type of products AMC offers

Fundamentals of financial planning

Sound knowledge on investment planning

Basic understanding of regulatory framework

Basic excel