Regional Sales Manager - GT

Hector Beverages; Chennai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Hector Beverages Pvt. Ltd. in Tamil Nadu and Kerala seeks a Regional Sales Manager to drive sales growth, expand distribution, and lead ASMs and field teams.

You will shape market execution, improve ROI, and ensure brand visibility across General Trade networks. MBA and 4+ years FMCG GT experience preferred. Extensive travel and permanent employment offered.

Qualifications

• MBA from Tier I/II B School required or preferred.
• Experience in FMCG sales and General Trade operations (4 years).
• Strong understanding of General Trade market, distribution networks and consumer dynamics.
• Proven track record of achieving sales, revenue, distribution and market share targets.
• Experience in leading ASMs and field sales teams across multiple territories.
• Expertise in distributor appointment, ROI management, secondary sales and channel expansion.
• Strong capabilities in market execution, trade schemes, visibility initiatives and sales analytics.
• Ability to translate business strategy into actionable sales plans and deliver sustainable growth.

Responsibilities

• Drive overall sales growth, revenue, profitability and market share across Tamil Nadu and Kerala.
• Expand distribution networks, increase outlet coverage and strengthen market penetration.
• Lead and develop ASMs and field sales teams to achieve business targets.
• Improve distributor ROI, operational efficiency and secondary sales performance.
• Ensure effective market execution, brand visibility and compliance with company processes.

Skills

Sales leadership

Distributor management

Channel development

Market analysis

MS Office / CRM

Negotiation

Education

MBA from Tier I/II B School

Tools

MS Office

CRM tools

Job description

Established in 2010 in India, Hector Beverages rose to prominence with its signature brand, the Paper Boat, a ready-to-drink beverage that encapsulates the essence of traditional Indian flavors. The inception of Hector Beverages was driven by the founders' vision to bridge the market void for traditional Indian drinks and to present the world with a taste of India's rich cultural beverages.

Location

Headquartered in Whitefield, Bengaluru.

Current Standings

Over the past decade, Hector Beverages has expanded its product line to include fruit juices, coconut water, and iconic Indian beverages such as Aam panna and Jal-jeera and foods & dry fruits which includes products such as Chikki, Aam Papad, range of raw, roasted, and flavored dry fruits that includes mix of nuts, berries & seeds. The brand is synonymous with distinctive flavors and premium ingredients. Furthermore, the firm's commitment to quality and innovation is evidenced by its extensive infrastructure of nine dedicated factories (and counting) for Paper Boat products, providing direct employment to approximately 900 individuals and indirect employment to another 2000.

Organizational Culture

At its core, Hector Beverages thrives on a culture rooted in innovation, creativity, and collaboration. The company's flat organizational structure promotes open dialogue, empowering employees to lead their projects passionately. Hector Beverages is an equal opportunity employer and values diversity. All employment decisions are based on qualifications, merit, and business need. The organization is dedicated to fostering high-performing teams. Moreover, the culture of celebrating both minor and major achievements, nurture a motivated and committed workforce, driving exponential growth.

Important Details About the Role

Designation:

Function:

Sub-function:

General Trade

Reporting Manager:

Amogh NV

Travel Need:

Extensive

Employment type:

Permanent

Location:

Team Size :

5+ ASM

About Hector Beverages Pvt. Ltd.

Established in 2010 in India, Hector Beverages rose to prominence with its signature brand, the Paper Boat, a ready-to-drink beverage that encapsulates the essence of traditional Indian flavors. The inception of Hector Beverages was driven by the founders' vision to bridge the market void for traditional Indian drinks and to present the world with a taste of India's rich cultural beverages.

Location

Headquartered in Whitefield, Bengaluru.

Current Standings

Over the past decade, Hector Beverages has expanded its product line to include fruit juices, coconut water, and iconic Indian beverages such as Aam panna and Jal-jeera and foods & dry fruits which includes products such as Chikki, Aam Papad, range of raw, roasted, and flavored dry fruits that includes mix of nuts, berries & seeds. The brand is synonymous with distinctive flavors and premium ingredients. Furthermore, the firm's commitment to quality and innovation is evidenced by its extensive infrastructure of nine dedicated factories (and counting) for Paper Boat products, providing direct employment to approximately 900 individuals and indirect employment to another 2000.

Organizational Culture

At its core, Hector Beverages thrives on a culture rooted in innovation, creativity, and collaboration. The company's flat organizational structure promotes open dialogue, empowering employees to lead their projects passionately. Hector Beverages is an equal opportunity employer and values diversity. All employment decisions are based on qualifications, merit, and business need. The organization is dedicated to fostering high-performing teams. Moreover, the culture of celebrating both minor and major achievements, nurture a motivated and committed workforce, driving exponential growth.

Important Details About the Role

Designation:

Regional Sales Manager - Tamil Nadu & Kerala

Function:

Sales

Sub-function:

General Trade

Reporting Manager:

Amogh NV

Travel Need:

Extensive

Employment type:

Permanent

Location:

Tamil Nadu & Kerala

Team Size :

5+ ASM

Role Brief:

Drive overall sales growth, revenue, profitability, and market share across Tamil Nadu and Kerala. Expand distribution networks, increase outlet coverage, and strengthen market penetration. Lead and develop ASMs and field sales teams to achieve business targets. Improve distributor ROI, operational efficiency, and secondary sales performance. Ensure effective market execution, brand visibility, and compliance with company processes.

What impact I will create:

• Strategic business planning and sales leadership.
• Team management, coaching, and performance development.
• Distributor management, channel development, and trade relationship management.
• Strong analytical, problem-solving, and decision-making skills.
• Market intelligence, competitor analysis, and sales forecasting.
• Communication, negotiation, and stakeholder management.
• Proficiency in MS Office, sales reporting systems, and CRM tools.

What competencies I bring in:

• MBA from Tier I/II B School.
• Experience in FMCG sales and General Trade operations. (4 years)
• Strong understanding of General trade market, including distribution networks and consumer dynamics.
• Proven track record of achieving sales, revenue, distribution, and market share targets.
• Experience in leading ASMs and field sales teams across multiple territories.
• Expertise in distributor appointment, ROI management, secondary sales, and channel expansion.
• Strong capabilities in market execution, trade schemes, visibility initiatives, and sales analytics.
• Ability to translate business strategy into actionable sales plans and deliver sustainable growth.
• Stable career in previous organisations with steady growth trajectory.