Public Relations Manager - Corporate & Services

Burson Cohn & Wolfe; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Burson Cohn & Wolfe in Bengaluru seeks a Public Relations Manager for our Corporate Services Practice. You will join our client servicing team and work with clients across industry sectors, with a focus on the auto, retail, manufacturing, education, and logistics spaces.

The role emphasizes leading client relationships, developing strategic communications programs, and steering timely execution within budget, while leveraging strong media relations and digital trends, including Generative AI

Qualifications

• Minimum 4+ years of work experience in public relations or the communications industry, with at least one year leading a team.
• Graduation in Public Relations or Communication.

Responsibilities

• Develop comprehensive, strategic, and integrated communications programs.
• Act as day-to-day client leader and maintain clear communication with the client and the account team.
• Oversee quality implementation for one or a group of accounts within time and budget constraints.
• Manage client relationships and be the client’s key contact, counselor, and strategic thinker.
• Identify problems and make timely decisions under tight deadlines.
• Develop and communicate media strategies, write pitch letters, and respond to media queries.
• Stay updated on social media trends and tools; advise on capabilities.
• Support the digital media strategy implementation.
• Possess familiarity with Generative AI tools across communications programmes to drive relevance and efficiency.

Skills

Client service

Verbal & written communication

Media relations

Time management

Education

Graduation in Public Relations or Communication

Job description

Job Summary

Burson is looking for a Public Relations Manager - Corporate Services Practice for our Bengaluru Office. The individual will join our client servicing team and work with our Corporate Services Practice. While the practice works with clients in the auto, retail, manufacturing, education, logistics, GCCs etc, we are looking for someone with auto experience.

Responsibilities

• Client Service: Stay current on your clients businesses, industries and competitors and use your knowledge to develop comprehensive, strategic, and integrated communications programs that complement the client s business objectives and deliver results.
• Client Service: Act as a day-to-day client leader and maintain a clear and consistent communication channel between the client and the account team.
• Client Service: Be actively involved and oversee quality implementation for one or a group of accounts within time and budget constraints.
• Client Service: Manage client relationships and be the client s key contact, counselor, and strategic thinker.
• Timely Decision Making - The ability to identify a problem and find solutions. Make decisions in a timely manner, using available information and under tight deadlines.
• Have strong verbal and written communication skills including development of various types of materials such as QA, key messages, holding statements, press release etc.
• Be able to support the senior managers and leaders in resolving client issues.
• Maintain a strong rapport with journalists/bloggers/media members who cover your clients industries and businesses to optimize channels.
• Help develop media strategies, write pitch letters, and respond to media queries.
• Stay updated on social media channels, trends and analytical tools and make recommendations to strengthen our capabilities.
• Support the digital media strategy implementation.
• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations to drive relevance and efficiency.

Business Development

• Support the Directors and other senior leaders to identify new business opportunities within existing and potential clients.
• Be proactive during new business brainstorms and take ownership of portions of new business proposals under the guidance of Directors and senior leaders.

Experience that contributes to success

• Minimum 4+ years of work experience in public relations or the communications industry. with at least one year leading a team.
• Graduation in Public Relations or Communication