Public Relations Associate

Manipal Hospitals; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

Manipal Hospitals is seeking a Public Relations professional to support hospitals' public relations, media communications, brand visibility, and stakeholder engagement initiatives, ensuring consistent and positive communication of services, achievements, doctors, and patient-centric programs.

The role involves coordinating with internal departments, drafting press releases, building media relationships, coordinating events, monitoring coverage, and reporting PR metrics to management.

Qualifications

• Bachelor's degree in communications, public relations, or a related field.
• Strong written and verbal communication skills.
• Ability to coordinate with multiple internal teams and external media.
• Knowledge of healthcare industry is a plus.

Responsibilities

• Coordinate with internal departments, doctors, and management for PR needs.
• Develop and coordinate press releases, media notes, and announcements.
• Build relationships with journalists and healthcare publications.
• Coordinate media interactions, interviews, and hospital events.
• Identify hospital achievements and patient-centric initiatives for PR.
• Support hospital events, CME activities, and community outreach from PR perspective.
• Monitor media coverage and prepare reports with metrics.
• Ensure external communications are accurate and aligned with brand guidelines.

Skills

Media relations

Communication skills

Team coordination

Education

Bachelor's in communications/PR

Job description

To support the hospitals public relations, media communication, brand visibility, and stakeholder engagement initiatives while ensuring consistent and positive communication of the hospitals services, achievements, doctors, and patient-centric initiatives.

Roles and Responsibilities

• Coordinate with internal departments, doctors, and management for PR and communication requirements.
• Develop and coordinate press releases, media notes, announcements, and other PR communication.
• Build and maintain professional relationships with journalists, media houses, healthcare publications, and relevant external stakeholders.
• Coordinate media interactions, interviews, press conferences, doctor features, and hospital events.
• Identify and share relevant hospital achievements, clinical milestones, medical innovations, community initiatives, and patient-centric activities for PR opportunities.
• Coordinate with doctors and subject‑matter experts for media interviews, articles, quotes, and expert opinions.
• Support hospital events, health awareness programs, CME activities, community outreach programs, and campaigns from a PR perspective.
• Monitor media coverage and maintain records of published articles, mentions, interviews, and PR activities.
• Prepare periodic PR and media coverage reports with relevant metrics and insights.
• Ensure all external communication is factually accurate and aligned with hospital brand and communication guidelines.
• Coordinate approvals for external communication involving doctors, patients, hospital services, or clinical information.
• Maintain a database of media contacts, journalists, publications, and PR agencies.
• Track healthcare industry news, media trends, and relevant PR opportunities.
• Support crisis communication and reputation management activities as directed by the management.
• Ensure confidentiality and appropriate handling of patient, doctor, and hospital information.
• To carry out any other work assigned by the management.

Job Classification

Industry: Medical Services / Hospital

Functional Area / Department: Marketing & Communication

Role Category: Corporate Communication

Role: Public Relations

Employement Type: Full time

Contact Details:

Company: Manipal Hospitals

Location(s): Pune

Ability to work in a team environment with members of varying skill levels. Highly motivated. Learns quickly.