Program Manager- AI Automation

Tech Data APAC; New Delhi; On-site; INR 2,500,000 - 4,000,000; Full time

Benefits offered by this job

Elective Benefits

Career Growth

Well-Being Program

Diversity & Inclusion

Global Networking

Community Involvement

Job summary

Tech Data is seeking a seasoned Vendor Program Manager to develop and execute comprehensive vendor marketing plans across assigned categories. You will partner with Client Executives, manage vendor relations and lead a small marketing team to deliver measurable results.

The role requires strong experience in product marketing, channel marketing and budget management, with a proven ability to drive multi-channel campaigns and ROI.

Qualifications

• 10+ years of experience in Product Management, Channel Marketing, and B2C marketing.
• Bachelor's degree in marketing or business.
• Experience managing marketing budgets within a channel setting.
• Channel marketing management experience is advantageous.
• Strong understanding of distribution channels and project leadership.
• Proven ability to drive multi-channel marketing and ROI.

Responsibilities

• Assist vendors with the creation of product marketing strategies.
• Develop Account Based Marketing plans with Client Executives.
• Manage vendor marketing relationships and MDF programs.
• Coach and direct Marketing Executives and Admin staff.
• Provide marketing direction for vendors' plans and campaigns.
• Develop rolling three-month marketing plans with objectives and tactics.
• Implement marketing plans across print, direct mail, digital, training, telemarketing and sales awareness.
• Monitor revenue, expenses, and margins for vendors and programs.
• Coordinate project materials and track workflows with manufacturers.
• Analyze monthly sales data and trends.

Skills

Product Management

Channel Marketing

B2C Marketing

Leadership

Budget Management

Strategy & Planning

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Job description

Job Purpose

The Vendor Program Manager will develop and implement comprehensive vendor marketing plans. The role is responsible for managing an assigned product category and understanding basic marketing trends, product positioning and market opportunities.

Job Purpose

The Vendor Program Manager will develop and implement comprehensive vendor marketing plans. The role is responsible for managing an assigned product category and understanding basic marketing trends, product positioning and market opportunities.

Responsibilities

• Assist assigned vendors with the creation of product marketing strategies through the Company.
• Work closely with Client Executives to develop Account Based Marketing plans for the Company's strategic Partner ecosystem.
• Manage vendor/the Company marketing relationship, including maintaining product marketing plans, managing vendor coop/MDF and representing the Company in marketing related business meetings.
• Coach and direct the daily activities of the Marketing Executives or Marketing Administration through delegation of projects.
• Act as a consultant for product management and assigned vendors by providing marketing direction pertaining to assigned manufacturers' marketing plans.
• Develop and maintain three-month rolling marketing plans that incorporate vendor objectives, strategies and tactics.
• Develop and implement marketing plans that incorporate all aspects of marketing, including print advertising, direct mail, electronic marketing, training programs, telemarketing and sales awareness.
• Maintain the Company's marketing profitability goals.
• Provide programmatic marketing support by understanding vendor objectives and recommending an appropriate mix of the Company's marketing programs.
• Execute vendor participation in these programs.
• Develop a comprehensive understanding of the creative and job flow processes of the Company's marketing department.
• Prepare monthly Promo/Spiff results and quarterly ROI reporting for designated manufacturers.
• Work with product manager to understand monthly sales data and trend information.
• Act as the focal point for project material coordination by interfacing with participating manufacturers, gathering necessary vendor materials and developing materials tracking tools for effective program management.
• Monitor and drive revenue goals, expenses and profit margins for assigned vendors and programs.

Knowledge, Skills And Experience

• 10+ years of experience in Product Management, Channel Marketing, B2C marketing
• Bachelor's degree in marketing or bachelor's degree in business
• Experience managing marketing budgets ideally within a channel marketing setting.
• Previous experience working as a channel marketing manager would be a strong advantage.
• A strong understanding of the distribution channels for the industry.
• Project management experience would be a definite advantage.
• The ability to manage small teams of people and influence senior staff is essential.
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in digital communications and new media channels
• Solid project management skills and experience managing multi-faceted projects and initiatives.
• Highly organized, detail-oriented with the ability to prioritize and respond quickly in an ever-changing environment.
• Proven track record of focusing on solutions, key metrics and results, propelled by positive can-do attitude, energy and entrepreneurial spirit to achieve financial success.
• Strong verbal, written, presentation and interpersonal skills.
• Strong collaboration, co-creation and influencing skills demonstrated across different levels and functions.
• Networking with external key stakeholders, thought leaders and influencers in multi-channel engagement and digital innovation to inform a compelling and differentiated approach to multi-channel.
• Demonstrated experience in leading a team and developing team member.

At Tech Data, a TD SYNNEX Company, our values guide everything we do: Together, We Own It, We Dare to Go, We Grow and Win, and above all, We Do the Right Thing. These principles shape how we work with each other, our partners, and our communities as we drive innovation and create lasting impact.

What's In It For You?

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It's not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

At Tech Data, a TD SYNNEX Company, we're proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you're excited about working for our company and believe you're a good fit for this role, we encourage you to apply. You may be exactly the person we're looking for!

We are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment based on merit, without regard to race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. To support our diversity and inclusion efforts, we may ask for voluntary gender disclosure information. This data will be used solely to improve our hiring practices and ensure fair treatment for all candidates.