Program Management Ld Analyst - Marketing - MUMBAI

Citibank (Switzerland) AG; Mumbai; Hybrid; Confidential; Full time

Job summary

Citibank (Switzerland) AG is seeking a Program Management Lead Analyst in Marketing for Mumbai, operating in a hybrid setup. The role focuses on designing and executing campaigns to drive customer acquisition and engagement, backed by rigorous analysis and risk-aware decision making.

You will oversee test strategies, campaign scheduling, BAU audits, and ensure compliance with policies while coordinating with internal teams and external vendors.

Qualifications

• 6–10 years of experience in marketing and retail banking/financial services.
• Strong communication and problem-solving skills with attention to detail.
• Excellent project management, organizational, and multitasking abilities.
• Creative problem solving and sense of ownership.
• Solid presentation and teamwork skills; able to work under tight deadlines.

Responsibilities

• Partner with internal teams to design and execute marketing campaigns to meet business goals.
• Implement test strategies, develop campaign schedules, BAU auditing, and identify issues.
• Collaborate with business partners to drive acquisitions and customer engagement.
• Make data-driven decisions using analytics and manage risk and approvals.
• Assist with monthly budget reconciliation and marketing invoice processing.

Skills

Attention to detail

Project management

Communication

Problem-solving

Organizational skills

Presentation skills

Teamwork

Deadline-oriented

Education

Bachelor’s degree

Master’s degree preferred

Job description

## Program Management Ld Analyst - Marketing - MUMBAIApply: Hybrid: Mumbai Maharashtra India: Full time: Posted Today: End Date: October 2, 2026 (15 days left to apply): 26993501The Program Management Ld Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. **Responsibilities:*** Partners with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity.* Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement.* Make decisions and recommendations based on analytics.* Identify and manage issues to resolution.* Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.* Manage internal legal and creative reviews and approvals for marketing campaigns.* Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. **Qualifications:*** 6-10 years of experience in Marketing and retail bank/financial services industry experience.* Requires attention to detail, advanced project management skills, good communication and problem-solving skills.* Demonstrated organizational skills and ability to manage multiple tasks/projects at once.* Creative problem solving and sense of ownership.* Solid communication, presentation and project management skills.* Ability to work well under tight deadlines in a fast-paced and team-oriented environment. **Education:*** Bachelor’s/University degree, Master’s degree preferred This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.