Job Description
Role purpose:
Harmonize ensure consistency of processes across crops by managing a team of PS, monitoring, and shape the product portfolio.
Key responsibilities of role:
- Managing a Team of PS in the territory and harmonizing processes across crops and geographies.
- Developing product strategies for a given geography, collaborating with cross-functional teams to ensure product alignment with business goals
- Define local Target Product Profile, leading product decisions including market positioning and overall product life cycle management including portfolio shape
- Planning trials: define the standard varieties, trial seed allocation, and standard key traits for evaluation of the PLC 6 trials
- Inputs Seed Production needs of PLC 5 to 6 6 to 7 for the territory
- Consolidate CU or Territory Trial reports (PLC6) to support advancement decision and promotional activities
- Define and drive New Product Introduction (NPI) strategy and Plans with the Customer Experience campaigns Drive variety naming and activate registration / IP protection
- Assess value traits positioning, proposing pricing
- Provide strategic inputs to RCL by maintaining an in-depth understanding of the changing market trends, values, and value chain needs, including competitor landscaping
- Update customer needs and preferences to support analysis of portfolio health, update of TPP, and prioritize crops, segments, and market scope
- Provide technical support to key producers, leveraging technical knowledge to the sales team to prepare sales arguments and after-sales support Qualifications
Knowledge, experience capabilities
- Leadership and team management experience
- Product Strategy Development: Experience in developing product strategies and collaborating with cross-functional teams
- Product Lifecycle Management: Knowledge of defining market positioning and life cycle management
- Data Consolidation and Analysis: Experience in consolidating Trial reports to support advancement decisions and developing promotional activities
- New Product Introduction Strategy: Ability to define and drive NPI strategy including customer experience campaigns
- Market Analysis and Pricing: Experience in assessing value traits, market positioning, and proposing pricing strategies based on market trends and competitor analysis
- Customer Needs Analysis: Ability to update customer needs and preferences, support portfolio health analysis, and update Target Product Profiles.
Competencies
- Ability to conduct market research and analyze customer needs and preferences to identify opportunities for product development and portfolio expansion
- Strategic thinking: The ability to think strategically and develop long-term plans for product portfolio development that align with business goals and customer needs
- Communication skills: Strong communication skills to collaborate with cross-functional teams, including sales, marketing, and engineering, to ensure that product development aligns with customer needs and business objectives
- Adaptability: The ability to adapt to changing market conditions and customer needs to ensure that the product portfolio remains relevant and competitive.
- Leadership: Strong leadership skills to inspire and motivate teams to achieve product development goals and drive innovation