Product Marketing Specialist

Identixweb Limited; Surat; On-site; INR 7,00,000 - 12,00,000; Full time

Job summary

A progressive technology company in India is seeking a Product Marketing Specialist to drive the marketing strategy for IT products and services. This role focuses on SaaS and accounting solutions, requiring strong collaboration with product teams and excellent communication skills. The ideal candidate has over 3 years of experience in product marketing, particularly in cloud-native environments. Responsibilities include creating product positioning and content strategies to support customer journeys.

Qualifications

• 3+ years of experience in product messaging and go-to-market activities.
• Experience in cloud-native development or SaaS product marketing.
• Proven track record in developing solution offerings.

Responsibilities

• Drive marketing strategy for IT products and services.
• Develop strategies for promoting Shopify apps and accounting solutions.
• Collaborate with product teams to create compelling offerings.

Skills

Product messaging

Collaboration

Communication

Content marketing

SaaS marketing

Organizational skills

Education

Bachelor’s Degree in Marketing, Computer Science, or related field

MBA

Job description

Job Description

We are seeking a Product Marketing Specialist to drive the marketing strategy for our IT products and services. The ideal candidate will have experience in SaaS, enterprise software, and IT solutions marketing.

Product Marketing Manager (SaaS/Shopify Apps)

• SaaS or Shopify apps related candidate Preferred
• Develops strategies to promote and position Shopify apps in the market.
• Collaborates with the product team to understand app features and benefits.
• Crafting product positioning that highlights the value of our SaaS products.
• Collaborating closely with Product Management to understand customer needs and translate them into effective messaging.
• Providing in-depth competitor analysis and briefing sales teams, product management, and partners.
• Setting up product onboarding and pricing strategies.
• Equipping our sales teams with the knowledge and tools they need to excel.
• Creating content and sales materials that support every stage of the customer journey.
• Collaborating with demand generation to drive effective demand creation strategies.
• Understanding the buyer journey and developing digital journeys to match.

Product Marketing Manager (Finance Accounting Projects)

• Specialises in marketing finance and accounting projects.
• Develops strategies to promote and position accounting solutions.
• Collaborates with the product team to understand the unique selling points of finance projects.
• Crafting product positioning that highlights the value of our SaaS products.
• Collaborates closely with Product Management to understand customer needs and translate them into effective messaging.
• Providing in-depth competitor analysis and briefing sales teams, product management, and partners.
• Setting up product packaging and pricing strategies.
• Equipping our sales teams with the knowledge and tools they need to excel.
• Creating content and sales materials that support every stage of the customer buying journey.
• Collaborating with demand generation to drive effective demand creation strategies.
• Understand the buyer journey and develop digital journeys to match.

Key Requirements for Product Marketing Specialist

• A Bachelor’s Degree in Marketing, Computer Science, or a related field (an MBA is a strong plus).
• 3+ years of experience in product messaging and go-to-market activities, with a focus on cloud-native development (SaaS product marketing experience is highly desirable).
• Demonstrated success in developing solution offerings, from concept to launch and ongoing differentiation.
• Strong collaboration skills, working effectively with product management and technology partners to create compelling offerings.
• Exceptional written and verbal communication skills.
• The ability to work closely with the Demand Generation team and a solid grasp of content marketing, including multimedia and social technologies.
• Proven experience in a fast-growing company with a track record of delivering results.
• Strong organizational and prioritization skills, capable of managing multiple projects simultaneously.
• A strong commitment to excellence, a solid work ethic, and unwavering integrity in all your endeavors.