Product Marketing Senior Consultant

SAP SE; Bengaluru; Hybrid; INR 15,00,000 - 25,00,000; Full time

Job summary

A leading global software company seeks a highly-motivated Regional Product Marketing Manager in Bengaluru, India. The role involves championing market insights and driving marketing initiatives for SAP's Finance and Spend Management solutions. Candidates should have at least six years in product marketing within cloud software, coupled with strong expertise in procurement or finance. This position promises a collaborative environment focused on growth and personal development.

Benefits

Constant learning opportunities

Skill growth

Great benefits

Qualifications

• Minimum of six years’ experience as a Product Marketing Manager within a cloud software company.
• Background in Asia/Pacific enterprise software markets and customer-facing roles.
• Strong financial modelling and analytical skills for developing go-to-market packages.

Responsibilities

• Champion the voice of the markets for SAP’s solutions.
• Define actionable insights from the total addressable market.
• Collaborate with local stakeholders for product innovation feedback.

Skills

Product Marketing

Cloud Software

Procurement Expertise

Financial Analysis

Cross-functional Collaboration

Customer Engagement

Education

Bachelor’s degree in marketing or equivalent

MBA preferred

Tools

Analytical software

Job description

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you'll build

The mission of Regional Product Marketing is to champion the voice of the markets and showcase the value of SAP’s solutions in a locally‑tailored and competitive way, helping prospects and customers achieve optimal business outcomes. It’s a global role acting locally, founded on in solutions and markets.

We are looking for a highly‑motivated Regional Product Marketing Manager with domain expertise in cloud software and subject matter expertise in procurement or finance. This role demands a strategic thinker who can understand the strategic direction of SAP’s Finance and Spend Management solution area, collaborate with cross‑functional teams locally, and drive go‑to‑market initiatives from concept through delivery, adoption, and continuous improvement.

Detailed responsibilities and deliverables for Regional Product Marketing include:

Act as Subject Matter Expert for the local market

• Have a deep understanding of a local market and its total addressable market (TAM), sales obtainable market (SOM), competitor landscape, customer sentiment, technology innovations, partner ecosystem, start‑up environment, etc.
• Be able to represent the market to internal stakeholders, upstream and downstream, and the solution area value and vision to both internal and external stakeholders.
• Always be aware of latest market information across global and local listening systems.

Understand and apply the market opportunity and competitive resources

• Define, and draw actionable insights from the total addressable market, sales obtainable market, market share, pipeline attainment, growth opportunities, and competitive resources.
• Create and maintain an annual regional product marketing plan, working in close partnership with local and global stakeholders.
• Identify and connect innovation built by Product and Engineering (P&E) teams to activate field teams’ ability to deliver greater customer value and/or competitive differentiation.
• Identify under‑performing product offerings and leverage insights to partner with stakeholders to deliver incremental cloud pipeline, greater customer value, and/or competitive differentiation.
• Based on subject matter expertise, collaborate with local stakeholders to provide feedback on product innovation and Build/Buy/Partner decisions within a solution area toward maximizing SAP’s growth.

Ensure excellence in the customer journey via programs and resources

• Define, lead, collaborate on, and execute programs and resources to maximize customer engagement and progress through the customer journey, helping SAP attain its goals for both total cloud pipeline and budget/forecast attainment.
• Support local stakeholders and global product marketing teams to ensure the quality and completeness of content, programs, and resources used across the customer journey.
• Be a key contributor to bringing Sales Plays to market and planning Integrated Demand Programs (IDPs), in close alignment with demand management, marketing, and all other relevant stakeholders and adjacent functions along the digital customer journey.
• Monitor demand generation KPIs for your solution area, understand what is and is not working, and why. Communicate gaps and opportunities to global product marketing based on continual learning.

Understand the product / feature release, announcement process, and communications for your solution area

• Review the solution area’s Semester Plan and quarterly roadmap to identify innovation which may help local stakeholders achieve their goals for both total cloud pipeline and budget/forecast attainment.
• Once the product/feature achieves release readiness, understand the customer value and competitive differentiation for all new product and feature releases.
• Be prepared to articulate customer value and competitive differentiation to stakeholders in sales, marketing, partners, customers, prospects, user groups, etc.
• Exhibit excellent storytelling skills and ability to clearly articulate SAP differentiation in your product area.
• Be capable of localizing the global product/feature value positioning and messaging framework that guides all downstream content creation, based on local market dynamics.

Understand and be able to articulate the Marketing Plan for your solution area

• Align with local and regional counterparts during the annual planning process, including opportunities for Regional Product Marketing to add value.
• Understand the annual global marketing plan and its growth priorities, audiences, marketing investment strategy, marketing mix, and marketing tactics to meet the annual growth and adoption objectives.
• Work with local and regional colleagues to support SAP events and third‑party Industry events, as appropriate.

Understand and be able to articulate the Packaging, Pricing, and Licensing plans for your solution area

• The packaging, pricing, and licensing for each specific solution.
• Any Product Supplement or on‑going changes.
• Proactively support packages that span across multiple product areas toward maximizing SAP portfolio revenue and growth.

Define and deliver field activation for your solution area to achieve total cloud pipeline and budget/forecast attainment/current cloud backlog goals

• Identify the solution area activation needs and priorities for field roles with a market unit.
• Identify and connect field roles to existing field enablement channels and content as the primary means of solution area activation.
• Where necessary, source, create, and/or deliver decision‑maker‑level content for solution area activation for field roles with a market unit.
• Understand and identify existing always‑on content to continue to keep up with the latest innovations in your solution area.
• Support the SAP Learning team toward successful delivery of sales training for SAP.

What you bring

Professional Experience

• Minimum of six years’ experience as a Product Marketing Manager within a cloud software company
• Subject matter expertise in procurement or finance
• Background in Asia/Pacific enterprise software markets and customer‑facing roles
• Proven experience equipping and supporting sales professionals
• Experience working with partner and reseller channels
• Exposure to small business units within large multinationals (preferred)

Education & Qualifications

• Bachelor’s degree in marketing or equivalent required
• MBA preferred
• Ability to pass a background check

Functional Expertise

• Skilled in defining product requirements and drafting business cases for Product Management within an agile roadmap process
• Strong financial modelling and analytical skills for developing go‑to‑market packages and offers
• Effective communication skills (written, verbal, and presentation)
• Ability to coordinate efforts across diverse teams to execute key initiatives

Core Competencies and Values

• Critical competencies: collaboration and teamwork, communication, self‑awareness, business acumen, attention to detail, cross‑cultural empathy, planning and organizing, and stress management

Value competencies: passion for and responsibility to the customer, leadership through innovation, commitment to win, integrity, and a drive to improve

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end‑to‑end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose‑driven and future‑focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

Equal Employment Opportunity statement

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e‑mail with your request to Recruiting Operations Team: [e-mail]. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements. Successful candidates might be required to undergo a background verification with an external vendor. Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 443545 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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