PPC MANAGER

Mee 2 Bee; Dadri; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Mee 2 Bee is seeking a results-driven Digital Marketing PPC Manager to lead planning, strategy, and execution across Google Ads, Bing, and other search platforms. You will optimize budgets, bid strategies, and targeting to maximize client outcomes.

Responsibilities include analytics, reporting, trend analysis, and cross-functional collaboration. The role requires strong English communication, a budget handling track record, and ecommerce campaign experience.

Qualifications

• Bachelor's degree in Digital or related field.
• AdWords certification is an advantage but not essential.
• Must have handled a minimum ad budget of $1,000,000 per year.
• Experience in running E-commerce campaigns.

Responsibilities

• Planning, strategizing, and overseeing daily account management for Google Ads, Bing and other search platforms.
• Review competition strategies, strengths and opportunities.
• Suggest large keyword lists per business goals and target audience.
• Monitor and review keyword bidding, budgeting, clicks, quality score and other metrics.
• Plan catchy creative and graphical ad designs to attract buyers' attention.
• Provide strategies for relevant keywords, campaign structure, targeting, display network, etc.
• Generate and analyse weekly and monthly reports for improvements.
• Keep pace with search engine industry trends and developments.
• Manage and train the team, project timelines, and results to meet client goals.
• Maintain partnerships with PPC platforms and vendors.
• Track KPIs daily, weekly, monthly and report to management.

Skills

Digital marketing

SEO knowledge

Ad platforms

Analytics dashboards

English communication

Education

Bachelor's degree in Digital or related field

AdWords certification

Tools

Google Analytics

Tableau

WebTrends

Job description

Rs 700,000.00 - 1,000,000.00 (Indian Rupee)

Job Profile

• Is responsible for planning, strategizing, and overseeing implementation of dailyaccount management responsibilities associated with Google Ads, Bing and othersearch platforms for a variety of clients.
• Review competition strategies, strengths and opportunities
• Suggest large keyword lists as per the business goals and target audience
• Monitor and review keyword bidding, daily and monthly budgeting, clicks, qualityscore and other important campaign metrics.
• Plan catchy creative and graphical ad designs to attract the buyers attention.
• Provide suggestions and execute best strategies for most relevant keywords,campaign structuring, targeting, display network, etc as per the client objectives.
• Generate and analyse weekly and monthly reports and find out the improvementareas
• Keep pace with search engine industry trends and developments.
• Manage and train the team, project development, timelines, and results to meet clientgoals
• Maintain partnerships with PPC ad platforms and vendors
• Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement inperformance & regularly reporting to management
• Desired Candidate Profile

QUALIFICATIONS REQUISITE

• Bachelors Degree in Digital or in a related field
• Adwords certification is an advantage but not essential
• Must have handled a minimum ad budget of $1,000,000 per year
• Experience in running E-commerce campaigns

TECHNICAL SKILLS REQUISITE

• Strong analytical skills and dashboard creation
• Understanding of digital marketing concepts and SEO
• Experience with multiple platforms, e.g. AdWords, Facebook, Yahoo, Bing
• Working knowledge of Google Analytics, Tableau, WebTrends or similar analytical tools

BEHAVIOURAL SKILLS REQUISITE

• Strong initiative and with a positive attitude.
• Deep passion for Digital/Social Media and Marketing
• Analytical and problem-solving skills, self-starter, and be able to work independently.
• Ability to learn quickly, work on tight deadlines and adapt to change.
• Professional, organized, efficient and accurate.
• Tenacity, drive and the desire to succeed
• Resourceful and creative troubleshooting skills.
• Strong commitment to quality; and
• A well-developed sense of humour.
• Excellent written and spoken English