Performance Marketing Executive

Jar

Bengaluru

On-site

INR 600,000 - 1,000,000

Full time

11 days ago

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Benefits offered by this job

Medical Insurance for employees and 1+

Employee Wellbeing Program

ESOPs allocation

Pluxee meal card

Swish club card for exclusive employee

Relocation assistance

L&D programmes

Job summary

Jar, a Bengaluru-based daily saving app, seeks a Performance Marketing Executive to plan, run, and scale paid campaigns on Meta and Google. You will own day-to-day execution with a strong focus on revenue, ROAS, and customer acquisition.

We expect 1–3 years of hands-on performance marketing experience, especially in jewellery or D2C brands, with solid knowledge of Meta Ads Manager and Google Ads. Join us to drive growth and shape our acquisition strategy.

Qualifications

1–3 years hands-on experience in performance marketing, preferably with D2C/jewellery brands.
Strong knowledge of Meta Ads Manager and Google Ads.
Good analytical skills and data-driven decision making.

Responsibilities

Plan, launch, and manage paid campaigns across Meta Ads and Google Ads (Search, Shopping/Performance Max, Display, YouTube).
Own metrics: ROAS, CAC, CPA, CTR, conversion rate; optimise campaigns daily.
Structure campaigns by category, price point, and audience (gold, silver, lab-grown; everyday wear vs bridal).
Collaborate with creative to brief/test ad creatives and identify drivers of performance.
Manage product feeds/catalogues for Google Merchant Center and Meta Catalog with accurate data.
Prepare daily/weekly/monthly performance reports with insights and next steps.
Manage allocated budgets and recommend spend shifts based on performance.

Skills

Performance marketing

Analytical thinking

Excel/Sheets

Tools

Meta Ads Manager

Google Ads

Shopify (nice to have)

Job description

About Us

Jar is India’s leading Daily Saving app that helps people build strong saving habits - one small step at a time. Our goal is to make saving simple, rewarding, and truly life-changing. Founded in 2021 by Misbah Ashraf and Nishchay AG, Jar is a Bengaluru-based startup with one simple belief: saving a little every day in 24K Digital Gold can truly transform your future.
Today, 20 million+ Indians trust Jar as their saving partner. With flexible saving options - Daily, Weekly, Monthly, and Instant Saving - we have made it easy for everyone to save in their own way and withdraw anytime. We are one of the leaders in UPI autopay transactions, crossing more than 1 million transactions per day. In 2023, we expanded our vision with Nek, our jewelry brand crafted to bring together luxury and affordability, it has since surpassed ₹100 crore in revenue.
We have a big dream of bringing “Har Ghar Sona”. Small, consistent savings are just the start. We’re here to walk alongside our users, helping Indians secure their financial future every step of the way.
Backed by Tiger Global Management, Arkam Ventures, and WEH Ventures, among others, we have raised $50 million+ in funding. In January 2025, we hit a huge milestone of becoming profitable. Now, we’re charging ahead, focused on sustainable growth and scaling impact.
And this is just the beginning!

We're looking for a Performance Marketing Executive to plan, run, and scale paid campaigns on Meta (Facebook & Instagram) and Google. You'll own day-to-day campaign execution with a clear focus on revenue, ROAS, and customer acquisition.

What will be your responsibilities?

Plan, launch, and manage paid campaigns across Meta Ads and Google Ads (Search, Shopping/Performance Max, Display, YouTube).
Own key metrics including ROAS, CAC, CPA, CTR, and conversion rate, and optimise campaigns daily to hit targets.
Structure campaigns by category, price point, and audience (e.g., gold vs. silver vs. lab-grown, everyday wear vs. bridal, self-purchase vs. gifting).
Work with the creative team to brief and test ad creatives, including product shots, model imagery, videos, and UGC, and identify what drives performance.
Manage product feeds and catalogues for Google Merchant Center and Meta Catalog, ensuring accurate pricing, imagery, and product data.
Prepare daily, weekly, and monthly performance reports with clear insights and next steps.
Manage allocated budgets efficiently and recommend spend shifts based on performance.

About Us

What's the role?

What will be your responsibilities?

Plan, launch, and manage paid campaigns across Meta Ads and Google Ads (Search, Shopping/Performance Max, Display, YouTube).
Own key metrics including ROAS, CAC, CPA, CTR, and conversion rate, and optimise campaigns daily to hit targets.
Structure campaigns by category, price point, and audience (e.g., gold vs. silver vs. lab-grown, everyday wear vs. bridal, self-purchase vs. gifting).
Work with the creative team to brief and test ad creatives, including product shots, model imagery, videos, and UGC, and identify what drives performance.
Manage product feeds and catalogues for Google Merchant Center and Meta Catalog, ensuring accurate pricing, imagery, and product data.
Prepare daily, weekly, and monthly performance reports with clear insights and next steps.
Manage allocated budgets efficiently and recommend spend shifts based on performance.

What’s required from you?

1–3 years of hands‑on experience in performance marketing, with direct experience in the jewellery industry (D2C jewellery brands, jewellery e‑commerce, or agencies handling jewellery clients).
Strong working knowledge of Meta Ads Manager and Google Ads, including campaign setup, bidding strategies, and optimisation.
Good understanding of the jewellery business: product categories, purity and certification (BIS hallmarking, diamond certification), pricing drivers, making charges, seasonality, and customer buying behaviour.
Experience with product feeds, catalogue ads, and Shopping/PMax campaigns.
Strong analytical skills and proficiency in Excel / Google Sheets.
Good communication skills and the ability to work closely with creative, product, and business teams.

Good to Have

Experience scaling campaigns for high‑AOV products.
Exposure to Shopify or similar e‑commerce platforms.
Experience with marketplace ads (Amazon, Myntra, Flipkart).
Familiarity with influencer or affiliate marketing.
Understanding of lab‑grown diamonds, gold coins, or digital gold products.

What makes us different?

We’re not just building a product - we’re shaping the future of savings in India. We seek people who bring passion, energy, and fresh ideas to help us make that happen. Experience matters, but we are a potential first organisation. We move fast, learn from our mistakes, and take bold risks to solve problems that haven’t been attempted before. If you’re excited about working in an environment where people inspire and truly support each other, you’ve found the right fit.

What do we stand for?

Passion: At Jar, we strive to create an environment where people love what they do, are motivated and equipped to do their best work.

Equality: We bring diverse skills, ideas, and experiences to the table, supporting and challenging each other across teams to create something bigger than ourselves.

Growth: When our people grow, Jar grows. We create opportunities for learning, development, and meaningful impact.

Accountability: The core of our work ethic is taking ownership of our work, showing initiative, and having the freedom to ask questions.

Consistency: We believe in doing the right things consistently. Big change doesn’t happen overnight, it’s built one step at a time.

Join us and let’s build something amazing together!

What employee benefits do we have

Glad you asked! Among other things, we have