Performance Marketer

Ojas Softech; Dadri; On-site; INR 10,00,000 - 15,00,000; Full time

Job summary

A dynamic technology company is looking for an experienced Performance Marketing Manager. You will lead and scale paid marketing efforts for AstroSage & AstroSageAI, focusing on user acquisition and revenue growth. The ideal candidate must have significant experience in performance marketing with a proven track record of scaling paid campaigns. Key responsibilities include managing budgets, optimizing campaigns across various platforms, and collaborating with different teams. This role offers the opportunity to significantly impact the company's growth.

Qualifications

• Strong experience in performance marketing for B2C brands or digital platforms.
• Proven track record of scaling paid campaigns with measurable ROI.
• Strong understanding of analytics tools.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns.
• Drive user acquisition, registrations, engagement, and revenue growth.
• Own performance metrics and budgets.

Skills

Performance marketing expertise

Analytical skills

User acquisition strategies

Communication skills

Education

MBA/PGDM in Marketing

Tools

Google Ads

Meta Business Manager

Job description

Role Overview

We are seeking an experienced Performance Marketing Manager to lead and scale paid marketing efforts for AstroSage & AstroSageAI. The role involves strategy, execution, optimization, and ownership of performance-driven growth campaigns.

Key Responsibilities

• Plan, execute, and optimize large-scale performance marketing campaigns across Google Ads, Meta Ads, app campaigns, affiliates, and influencer marketing.
• Drive user acquisition, registrations, engagement, and revenue growth.
• Own performance metrics including ROAS, CAC, LTV, conversion rates, and budgets.
• Lead campaign strategy, audience targeting, funnel optimization, and scaling.
• Collaborate closely with creative, product, SEO, and content teams.
• Analyze data trends and generate actionable insights for leadership.
• Mentor junior team members and coordinate with external agencies if required.
• Explore new growth channels, tools, and automation opportunities.

Requirements

• MBA/PGDM in Marketing preferred.
• 37 years of strong experience in performance marketing for B2C brands or digital platforms.
• Proven track record of scaling paid campaigns with measurable ROI.
• Strong understanding of analytics tools (GA, Meta Business Manager, Google Ads).
• Experience managing budgets and multiple campaigns simultaneously.
• Excellent problem-solving, communication, and leadership skills.