Paid Media Manager/ Senior Manager (Digital agency)

Team Recruit Consultancies; Gurugram District; In loco; INR 1.200.000 - 2.400.000; Tempo pieno

Descrizione del lavoro

Team Recruit Consultancies in Gurgaon is seeking a Paid Media Manager/Senior Manager to lead client campaigns across Google Ads, Meta, LinkedIn and other platforms. The role emphasizes ownership of performance and strategic oversight.

You will drive end-to-end campaign management, ensure tracking accuracy, and mentor a paid media team while aligning with client business objectives.

4-7 years of experience and a results-driven mindset are preferred for this on-site opportunity.

Competenze

• 4-7 years of experience in digital marketing and paid media

Mansioni

• Own a portfolio of client campaigns across paid media and drive end-to-end performance.
• Optimize across Google Ads, Meta, LinkedIn and other platforms with a focus on CPL/CPA/ROAS.
• Ensure accurate tracking and measurement through pixels, GA4, and CRM integrations.
• Provide strategic recommendations and quarterly growth roadmaps for key accounts.
• Lead and mentor the paid media team within the client pod.

Conoscenze

Paid media management

Strumenti

Google Ads

Meta Ads

LinkedIn Ads

Descrizione del lavoro

A Digital Marketing agency is hiring for the profile of Paid Media Manager/ Senior Manager.

Location: Gurgaon

Experience: 4-7years

1. End-to-End Ownership of Client Portfolio

• Own a portfolio of 5–6 clients across paid media and be accountable for their overall account health and performance.
• Have a clear understanding of each client's business objectives, media KPIs, budgets, funnel, target audiences and commercial priorities.
• Ensure every account has a clear performance plan, optimization roadmap and growth agenda.
• Maintain a daily pulse on account performance, identifying deviations, opportunities and risks before they become issues.
• Take ownership of performance outcomes rather than simply reporting numbers.

2. Performance & Optimization

• Drive performance across Google Ads, Meta, LinkedIn and other relevant paid media platforms.
• Monitor budgets, pacing, CPL/CPA/ROAS, conversion rates, lead quality, funnel movement and other relevant business KPIs.
• Go beyond platform metrics to understand lead → MQL → SQL → business outcome wherever applicable.
• Diagnose the root cause of performance issues and develop clear corrective action plans.
• Continuously identify opportunities for:

• Campaign restructuring
• Budget reallocation
• Audience expansion
• New campaign formats
• Automation
• Creative testing
• Landing-page optimization
• Funnel optimization

• Ensure accounts are constantly evolving and are not being managed on a BAU/maintenance basis.

3. Technical & Tracking Ownership

• Own the technical health of paid media accounts.
• Ensure pixels, conversion tracking, events, audiences and platform integrations are correctly implemented and functioning.
• Work closely with analytics, technology, CRM and client teams on:

• Meta Pixel / CAPI
• Google Ads Conversion Tracking
• GA4
• LinkedIn Insight Tag
• CRM integrations
• Lead tracking
• UTM governance
• Attribution and funnel tracking

• Regularly conduct tracking and account-health audits.
• Identify discrepancies between platform, analytics and CRM data and drive resolution.
• Ensure tracking issues are identified proactively, rather than after performance has been impacted.

4. Strategic Thinking & Proactiveness

• Be the first person to identify an opportunity, not the person waiting for a brief.
• Bring new media ideas, platforms, formats, audiences, partnerships and technology opportunities to clients.
• Build proactive recommendations based on:

• Competitor activity
• Audience insights
• Business priorities

• Challenge briefs constructively when the data indicates a different approach.
• Build quarterly/annual growth roadmaps for key accounts.
• Ensure every client has a pipeline of tests and innovations, rather than only optimization of existing campaigns.

5. Client Management

• Become a trusted paid-media partner for clients and not merely an execution contact.
• Lead regular performance discussions and translate data into clear business recommendations.
• Present performance, insights, challenges and action plans confidently to senior client stakeholders.
• Set the right expectations around performance, timelines, dependencies and outcomes.
• Proactively flag risks and communicate them with a solution, not just a problem.
• Identify opportunities to grow existing accounts through additional platforms, services or strategic interventions.
• Lead and mentor the paid media team working across the client pod.
• Plan and priorities the team's daily and weekly workload.
• Review campaign strategy, optimizations, reports and recommendations before they reach the client.
• Build strong ownership and accountability within the team.
• Identify capability gaps and coach team members on platform, analytical and strategic skills.
• Ensure quality, accuracy and timelines across all deliverables.
• Create a culture where the team thinks ahead rather than waits for instructions.