Officer, Branch Relationship Manager, Growth, Consumer Banking Group

DBS Bank; S.K.Pudur A.D Street; On-site; INR 700,000 - 1,200,000; Full time

Job summary

DBS Bank Ltd in Coimbatore is seeking a Product Sales professional to expand the bank’s affluent client base and high-net-worth relationships. You will source new clients with AUM ≥ INR 1 million and grow wallet share through cross-sell of DBS solutions, including accounts, investments, and digital banking channels.

The role requires strong relationship management, proven banking product knowledge, and a focus on service excellence.

Qualifications

• Minimum 2 years of experience in a reputed bank and proficient in banking products.
• MBA is preferred but not mandatory.
• Graduate (10+2+3 years) as minimum educational qualification.
• AMFI/IRDAI/FEDAI certifications would be an added advantage.
• Strong relationship management and service orientation.

Responsibilities

• Acquire new-to-bank (NTB) DBS clients with AUM ≥ INR 1 million through need-based selling.
• Drive acquisition momentum via local market penetration and network building.
• Cross-sell and upsell DBS products to existing clients.
• Manage and maintain high customer satisfaction through proactive engagement.
• Build acquisition pipeline through self-sourcing, referrals, and branch activity.
• Deepen wallet share by retention and growth of AUM in mapped segments.
• Ensure compliance with DBS sales process and RBI guidelines.

Skills

NTB Acquisition

Relationship Mgmt

Sales Orientation

Banking Products

Communication Skills

Education

MBA (not mandatory)

Graduation in any field

Tools

CRM Software

MS Office

Job description

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just for you.

Responsibilities

• To deliver exceptional volume and revenue performance with a primary focus on acquiring new-to-bank (NTB) DBS clients having an AUM ≥ INR 1 million through a “need-based approach,” while also engaging and growing existing clients.
• To drive sustained acquisition momentum through active sourcing, local market penetration, and network building, and ensure client coverage and product penetration via cross-sell and up-sell of DBS products and services.
• To manage & maintain the highest customer satisfaction and service levels through proactive client engagement & relationship management, coordinating internally with DBS Service, Distribution, and Product teams.
• Primary ownership of NTB acquisition: Consistently acquire and upgrade quality clients in the branch catchment with a strong focus on sourcing new affluent clients into the Treasures segment.
• Build and execute a robust acquisition pipeline through self-sourcing, referrals, branch walk-ins, local area prospecting, corporate and community engagement.
• Engage with existing customers to deepen the wallet share through retention and growth of AUM.
• Accountable for achieving monthly & annual volume and revenue objective, as agreed.
• Ensure activation of e-Channels (I-Banking / M-Banking/ Online MF/Debit Card) and Savings Book growth for both newly acquired and existing clients.
• Ensure proper implementation & execution of product strategies through effective relationship management.
• Develop the client trust and loyalty for entrenched relationship with DBS through lifestyle and beyond banking propositions.
• Ensure optimum product mix and new- to- product clients aimed at customer level profitability and enhancing client coverage.
• Drive and deliver exemplary customer service in the local market and uphold DBS service standards.
• Ensure internal and regulatory compliance through strict adherence to DBS sales process, timely risk reviews and exercising due diligence while on-boarding.
• Ensure exemplary service delivery of these clients by building appropriate workflows and processes incl. doorstep banking etc.
• Establish DBS as the primary banker for newly acquired clients and strengthen its position as a prominent banking provider through consistent acquisition and superior service delivery.
• Establish, manage and grow the AUM of mapped Client segment by acquiring and nurturing the client having AUM => INR 1 M
• Ensure complete knowledge of all products & services through continuous skill and knowledge improvement.
• Resolve customer queries and complaints within the agreed TAT as per the DBS customer service policy.
• Coordinate and work closely with CBG colleagues, Service teams, Product specialist to ensure that team objectives are met through an environment that nurtures harmony and collaboration through teamwork.
• Work closely with the Line Manager and City / Cluster Head to ensure achievement of common team and Branch objectives.
• Ensure internal and regulatory compliance and address operational risks if any, e.g. Health & Safety standards, security of premises, AML / KYC and ongoing risk reviews.
• To exercise appropriate due diligence while on-boarding and engaging with clients.
• Establish DBS as a primary banker for clients and as a prominent banking provider in India.

Requirements

• Minimum 2 years of experience in a reputed bank and proficient in banking products
• Preferably MBA (not mandatory)
• Mandatory - Graduate (10+2+3 years of education)
• AMFI / IRDAI / FEDAI certified candidates with BCSBI certification would be an added advantage
• Strong Relationship Management and influencing skills
• Strong service orientation, customer-centric behavior
• Effective probing and listening skills.
• Self-driven and ambitious.
• Good written and verbal communication skills
• Results-orientated & the ability to deliver results under pressure
• In-depth knowledge of local market and competition.
• Understanding of competitive positioning
• Focused on developing image and goodwill of the brand
• Creative, inquisitive mind with problem solving abilities
• Ability to deliver results within tight timelines
• Attention to details, analyzing abilities
• Understanding of HNI Sales/ wealth management product suite, platforms and operational procedures
• Understanding of banking and para-banking guidelines issued by RBI (local regulations in India) and local laws and regulations that impact businesses in general.
• Understanding of KYC requirements & Anti-money Laundering Policies.
• Knowledge of financial markets and products to assist in meaningful engagement with client
• Management of clients and prospects for acquisition and deepening of wallet share
• Close interaction with Branch Manager, BOSH, CSO, CH, RH, Treasures RM’s and Treasures Elite Team Leader
• Operations team to ensure consistent delivery of volume and revenue targets.
• Close and regular interaction with Branch Product specialists for effective skill / knowledge
• Development of self and explore potential in existing books through joint engagement with clients

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

Location: K.K.Pudur, Coimbatore

Job: Product Sales

Schedule: Regular

Employee Status: Full time