MYK LATICRETE- Business Devlopment Executive

Nexthire; Hyderabad; On-site; INR 4,50,000 - 6,75,000; Full time

Job summary

A leading construction solutions provider is looking for a Market Development Executive in Hyderabad. The role involves generating leads and maintaining relationships with masons, contractors, and architects to drive product growth and brand awareness. Key responsibilities include managing sales administration, executing promotional meets, and coordinating product launch activities. Ideal candidates will have experience in lead generation and strong communication skills. This role offers an opportunity to make a significant impact in the market.

Responsibilities

• Generate and convert leads for Retail Projects. Maintain and build Pipeline.
• Manage & Encourage Masons, Contractors & Architects to use MYKL Products.
• Create & Maintain Brand Awareness and Brand Recall using Promotional Meets.

Job description

Group Company

MYK Laticrete India Pvt. Ltd.

Designation

Market Development Executive

Office Location

Hyderabad

Position Description

• Generating and maintaining Site Funnels from Masons/Contractors/Dealers for conversion and business generation
• Generating and maintaining Site Funnels from Architects for conversion and business generation
• Onboarding Masons, Contractors, Builders & Architects on company engagement platforms
• Owning and following up with Masons, Contractors, Builders & Architects on their running sites for continuous Business Generation
• Generating Focus Products Secondary Sales from Converted Sites
• Following up with Masons, Contractors, Builders & Architects to make them achieve fixed Product Points on engagement Apps/platform
• Planning & Executing Promotional Meets as per Market Demand in coordination with Sales Team
• Maintain Sanctity of Promotional Meets (Sticking with Budget Allotted, New Mason/Contractors Participation, Post Meet Follow Ups)
• Executing Naka Meets/Naka Activity as per Market Demand in coordination with HO Marketing & Sales Team
• Responsible for Sampling Activities in assigned territory/territories
• Responsible for collecting and sharing market intelligence in their assigned territory.

Responsibilities

• As a focal point, with the responsibility to drive the growth of the product/products in the designated region, he/ she is responsible for the below activities:
  • Generate and convert leads for Retail Projects. Maintain and build Pipeline.
  • Manage & Encourage Masons, Contractors & Architects to use MYKL Products.
  • Create & Maintain Brand Awareness and Brand Recall using Promotional Meets

Sales Management & Administration

• Maintain & regularly update Lead Data in database (CRM, Salesforce, Excel Sheet)
• Maintaining channel partner approved documents for generated and routed through secondary sales
• Special offers/promotions to be launched to mitigate impact from competitor activity.
• Special Promotions during specific periods including price display, advertisement and other merchandising support.
• Co-ordinate the launch of all product promotion activities and provides adequate support to all channel partners in the specified geographical area.
• Continuously monitors the local environment for announcement of new retail projects and maintains close liaison with sales team.
• Review dealer displays during personal visits and ensure all products are advantageously placed over competitor’s product.