Multichannel Engagement Manager

Novo Nordisk India Pvt Ltd; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Novo Nordisk India Pvt. Ltd invites an Associate Multichannel Engagement Manager to design and execute integrated customer experiences across digital and physical touchpoints.

You will operate at the intersection of brand strategy, data science and AI innovation to turn insights into action for healthcare professionals and patients. Working within International Operations, you will join a global team that spans 194 countries and millions of customers.

Qualifications

• 5-9 years of experience in omnichannel marketing, brand management or customer engagement.
• Strong understanding of audience, channel and journey strategies.
• Experience with AI in marketing, data insights and personalisation.
• Exposure to healthcare or regulated industries is a plus.

Responsibilities

• Developing integrated multichannel and omnichannel strategies across digital and physical channels.
• Translate insights into audience, channel, content, sequencing and personalisation strategies.
• Partner with brand teams to align plans with brand strategy and commercial objectives.
• Plan, scale and optimise campaigns using data-driven measurement and learning.
• Identify and scale AI use cases across content, segmentation, personalisation and optimisation.
• Monitor performance and improve channel mix, targeting and experience.
• Collaborate across Marketing, Sales, Medical, Analytics and Operations.

Skills

Omnichannel marketing

Brand management

Customer engagement

Digital marketing

AI experimentation

Cross-functional collaboration

Tools

Veeva Vault

Job description

Assoc Multichannel Engagement Manager / Multichannel Engagement Manager

Department – Customer Engagement

Location – Bangalore

Novo Nordisk India Pvt. Ltd (Affiliate Office) Shape how we connect with healthcare professionals and patients across every channel - and help redefine customer engagement at a company reaching millions worldwide.

Your new role

As an Associate Multichannel Engagement Manager/ Multichannel Engagement Manager you will drive the design and execution of integrated customer experiences that bridge digital and physical touchpoints. Working at the intersection of brand strategy, data science and AI innovation, you will turn insights into action and help scale how Novo Nordisk engages with healthcare professionals and patients across markets.

Your key responsibilities

• Developing integrated multichannel and omnichannel strategies across digital and physical channels
• Translating customer, HCP and market insights into audience, channel, content, sequencing, personalisation and journey strategies
• Partnering with brand teams to align engagement plans with brand strategy, lifecycle priorities and commercial objectives
• Planning, scaling and optimising campaigns using data-driven measurement and learning
• Identifying, piloting and scaling AI use cases across content, segmentation, personalisation and campaign optimisation
• Monitoring customer and campaign performance and continuously improving channel mix, targeting, sequencing, content and experience
• Collaborating across Marketing, Sales, Medical, Market Access, Analytics and Commercial Operations

Your new department

As part of International Operations, you will join our largest operational unit. Covering 194 countries and 95% of the world's population, more than 18,000 of us work passionately to serve 35 million patients each day. With a promise to outperform the competition, we continue to be the growth driver for Novo Nordisk, and to improve health at scale across the globe. You will join the Multi-Channel Engagement team within Customer Engagement in Bangalore, working closely with brand, commercial, analytics and operations colleagues to create coordinated, data-driven and AI-enabled customer experiences. This is a team that thrives on turning complexity into clarity - connecting the dots between channels, data and human insight to deliver engagement that truly resonates.

Your skills & qualifications

We're looking for someone who combines strategic thinking with hands-on execution and brings genuine curiosity about how AI and data can transform customer engagement. You'll bring with you:

• 5-9 years of relevant experience in omnichannel marketing, brand management, customer engagement, digital marketing or related fields, with a track record of developing integrated marketing or customer-engagement strategies
• Strong understanding of segmentation, targeting, positioning, campaign planning, channel strategy and customer journeys
• Working knowledge of AI, including generative AI, across content, insights, segmentation, personalisation and optimisation - with the ability to translate business problems into practical AI use cases with measurable value
• Experience in healthcare or regulated industries, HCP engagement, omnichannel transformation, and collaboration with Data Science/Analytics teams
• Exposure to Veeva Vault Promo Mats/MLR, launch planning, brand lifecycle management or competitive intelligence
• Strong analytical, stakeholder management, project leadership, communication, learning agility and responsible AI capabilities

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long-term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. When you join us, you're not just starting a job - you're becoming part of a story that spans generations, at a moment where our ambition to reach more patients than ever before is matched by the talent and drive of the people around you.

What we offer

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

Deadline 07 Sep 2026.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger - a legacy of impact that reaches far beyond today.

Experience Level Mid Level