Meta & Google Ad specialist

viaENS; Jammu district; On-site; INR 6,75,000 - 9,00,000; Full time

Job summary

A marketing services company is seeking a Meta & Google Ad Specialist in Jammu. This full-time position involves managing and optimizing advertising campaigns on Meta and Google platforms. Candidates should have proficiency in keyword research, audience targeting, and analytics tools, with a Bachelor's degree preferred. Strong organizational and communication skills are essential, as well as the ability to work well in a team environment. This entry-level role offers an opportunity to significantly impact marketing goals.

Qualifications

• Proficiency in managing Meta (Facebook, Instagram) and Google Ad campaigns.
• Skills in keyword research, audience targeting, and A/B testing.
• Expertise in analytics tools such as Google Analytics and campaign performance tracking.
• Experienced in creating engaging ad copy, visuals, and call-to-action strategies.
• Solid understanding of digital marketing principles, SEM, and PPC advertising.
• Strong organizational, problem-solving, and communication skills.
• Ability to work in an on-site team environment.
• Experience with eCommerce or similar industries is a plus.

Responsibilities

• Manage and optimize advertising campaigns on Meta and Google platforms.
• Conduct keyword research and ad creation.
• Monitor campaign performance and optimize budget to achieve marketing goals.
• Analyze campaign performance metrics and deliver detailed reports.
• Collaborate with the marketing team to develop visibility and ROI strategies.

Skills

Managing Meta and Google Ad campaigns

Keyword research

Audience targeting

A/B testing

Analytics tools (Google Analytics)

Creating engaging ad copy

Digital marketing principles

Organizational skills

Problem-solving skills

Communication skills

Education

Bachelor’s degree in Marketing, Communication, or a related field

Tools

Google Analytics

Job description

This is a full-time on-site role for a Meta & Google Ad Specialist, located in Jammu. The selected candidate will manage and optimize advertising campaigns on Meta and Google platforms. Responsibilities include keyword research, ad creation, performance monitoring, and budget optimization to achieve marketing goals. The specialist will also be in charge of analyzing campaign performance metrics and delivering detailed reports to improve outcomes aligned with business objectives. Collaborating with the marketing team, they will develop strategies to maximize visibility and ROI.

Qualifications

• Proficiency in managing Meta (Facebook, Instagram) and Google Ad campaigns
• Skills in keyword research, audience targeting, and A/B testing
• Expertise in analytics tools such as Google Analytics and campaign performance tracking
• Experienced in creating engaging ad copy, visuals, and call‑to‑action strategies
• Solid understanding of digital marketing principles, SEM, and PPC advertising
• Strong organizational, problem‑solving, and communication skills
• Ability to work in an on-site team environment in Jammu
• Bachelor’s degree in Marketing, Communication, or a related field preferred
• Experience with eCommerce or similar industries is a plus

Seniority level

Entry level

Employment type

Full‑time

Industries

Marketing Services

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