Media Investment Analyst - Media Ocean (Prisma)

Omnicom Global Solutions; Chennai District; On-site; INR 650,000 - 900,000; Full time

Job summary

Omnicom Global Solutions is seeking an Analyst – Investment Support to manage media campaigns across digital and video platforms. You will work with the centralized Campaign Operations team, aligning with planning and buying in onshore markets, and ensuring accurate execution and goal delivery.

The role involves campaign setup, trafficking, billing discrepancies resolution, and performance analysis, supporting optimization with insights.

Qualifications

• 2-4 years of experience in digital marketing or media operations.
• Experience with digital and video media campaigns and trafficking workflows.
• Familiarity with third-party ad servers and media verification tags.

Responsibilities

• Support planners and buyers in the implementation of digital and video media campaigns in accordance with approved media plans.
• Manage campaign setup and bookings in Prisma and ensure timely campaign data entry.
• Facilitate trafficking processes by issuing trafficking sheets, insertion orders, and managing creative specifications.
• Coordinate with internal teams to gather campaign requirements including targeting parameters, creative assets, and budget allocations.
• Monitor campaign delivery and performance across digital and video platforms, ensuring campaigns meet performance benchmarks.
• Troubleshoot campaign delivery issues and resolve them in a timely manner to minimize performance impact.
• Support broadcast scheduling and campaign coordination across CTV, OTT platforms and TV networks.
• Manage billing processes including invoice verification, actualization, contract management, and resolving billing discrepancies.
• Conduct campaign performance analysis and assist with preparing reports and insights for optimization.
• Maintain and update media flowcharts, campaign documentation, and competitive reports.
• Stay informed on industry trends, media technologies, and best practices to support campaign effectiveness.

Skills

Media planning

Campaign management

Billing & invoicing

Data reporting

Campaign setup

Tools

Prisma

CM360

Adform

Innovid

MBOX

IAS

DoubleVerify

Job description

Experience: 2-4 years

Skills: Media Ocean (Prisma) - Media Buying, Planning, Billing, Invoicing, Reconciliations, Reporting, Campaign setups

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.

OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.

With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.

OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.

Let’s build what’s next.

Role Overview:

This exciting role of Analyst – Investment Support requires you to support and manage media campaigns for global brands across digital and video platforms. As part of a centralized Campaign Operations team, you will work closely with planning and buying teams in onshore markets, acting as an extension of the global Media Solutions team to ensure campaigns are executed accurately and deliver against their goals.

• Support planners and buyers in the implementation of digital and video media campaigns in accordance with approved media plans.
• Manage campaign setup and bookings in platforms such as Prisma and ensure timely campaign data entry.
• Facilitate trafficking processes by issuing trafficking sheets, insertion orders, and managing creative specifications.
• Coordinate with internal teams to gather campaign requirements including targeting parameters, creative assets, and budget allocations.
• Monitor campaign delivery and performance across digital and video platforms, ensuring campaigns meet performance benchmarks.
• Troubleshoot campaign delivery issues and resolve them in a timely manner to minimize performance impact.
• Support broadcast scheduling and campaign coordination across CTV, OTT platforms and TV networks.
• Manage billing processes including invoice verification, actualization, contract management, and resolving billing discrepancies.
• Conduct campaign performance analysis and assist with preparing reports and insights for optimization.
• Maintain and update media flowcharts, campaign documentation, and competitive reports.
• Stay informed on industry trends, media technologies, and best practices to support campaign effectiveness.

Required Qualifications

• 2 to 4 years of experience in digital marketing, media operations, campaign trafficking or media buying support.
• Working knowledge of both Digital (Prisma, CM360, Adform, Innovid etc.) and Video (CTV/OTT/TV platforms, MBOX, broadcast scheduling, billing).
• Experience working with third-party ad servers such as CM360, Adform, Flashtalking, or similar platforms.
• Strong understanding of digital marketing lifecycle and video and broadcast media processes including CTV/OTT/TV scheduling, media execution, and billing workflows.
• Familiarity with the specifications of various third-party, fourth party, and ad verification tags, including DoubleClick, AppNexus, DMPs, and IAS, among others
• Proficiency in Microsoft Excel, Word, and PowerPoint

Preferred Qualifications

• Strong analytical skills and logical reasoning to manage daily deliverables
• Familiarity with media management and scheduling tools such as Prisma, MBOX, IAS, Double verify, or similar platforms is a plus.
• Excellent written and verbal communication skills
• Comfortable working in rotational shifts