Media Buying Lead

1351 Opella Healthcare IN P.Ltd; Hyderabad; On-site; INR 1,800,000 - 4,000,000; Full time

Job summary

Opella Hyderabad is seeking a Media Buying Lead to own the programmatic supply strategy, manage PMP, PG, and curated deals, and ensure high‑quality, brand‑safe inventory delivery.

You will resolve supply‑side delivery issues, optimize deal performance, and mentor Media Buying Managers on execution quality and best practices, aligning with governance standards across platforms.

Qualifications

• 5–6 years of experience in programmatic buying or media leadership.
• Strong expertise in DSP platforms and deal mechanics.
• Experience ensuring brand safety and governance in programmatic buys.
• Experience leading and mentoring trading teams.

Responsibilities

• Define and own the programmatic supply strategy and deal setup.
• Secure high‑quality inventory aligning with brand safety and performance.
• Guide execution quality and optimization with Media Buying Managers.
• Monitor deal performance and resolve supply‑side delivery issues.
• Document best practices and governance for consistent execution.
• Collaborate with COE and Ad Ops teams on governance and trafficking.

Skills

Programmatic Media Buying & Deal Mgmt

Supply‑Side Optimization & Issue Res.

Brand Safety, Quality & Governance

Trading Team Leadership & Mentorship

Education

15 years of full‑time education

Job description

Job title: Media Buying Lead

Location: Hyderabad

About You

Plan and lead programmatic media buying activities to secure, optimize, and govern high-quality inventory across DSP platforms. Own supply strategy, deal execution, and supply-side issue resolution to ensure delivery quality, brand safety, and performance outcomes are achieved consistently.

Must Have Skills

• Programmatic Media Buying & Deal Management
• Supply‑Side Optimization & Issue Resolution
• Brand Safety, Quality & Governance Controls
• Trading Team Leadership & Mentorship

Good to Have Skills

• Supply Path Optimization (SPO)
• Advanced Deal Analytics & Diagnostics
• Cross‑Platform Buying Strategy

Minimum Experience Required

5–6 years of experience in programmatic buying, trading, or media buying leadership roles.

Educational Qualification

15 years of full‑time education is required.

Summary

As a Media Buying Lead, you will own the programmatic supply strategy, managing PMP, PG, and curated deals to ensure high‑quality, brand‑safe inventory delivery. Your role involves resolving complex supply‑side delivery issues, optimizing deal performance, and guiding Media Buying Managers on execution quality and optimization best practices. You will act as the supply‑side authority, balancing performance goals with quality, governance, and brand safety requirements across all programmatic executions.

Roles & Responsibilities

• Expected to be a Subject Matter Expert (SME) in programmatic buying, deal mechanics, and supply‑side dynamics.
• Own programmatic supply strategy including PMP, PG, and curated deal setup, optimization, and governance.
• Secure high‑quality inventory aligned to brand safety, quality, and performance requirements.
• Resolve supply‑side delivery issues including under‑delivery, inventory fragmentation, and bid loss.
• Partner with Media Buying Managers to guide execution quality, optimization strategies, and issue resolution.
• Monitor supply health, deal performance, and quality metrics across platforms.
• Align with Media COE Lead on buying governance, quality standards, and escalation management.
• Work closely with Ad Ops Centre Lead on trafficking, deal implementation, and delivery troubleshooting.
• Document best practices, deal frameworks, and quality standards for consistent execution.
• Continuously improve supply efficiency, quality, and performance outcomes.

Professional & Technical Skills

• Deep expertise in programmatic buying platforms and deal mechanics (DV360, curated marketplaces).
• Strong understanding of supply‑side dynamics, SSP behavior, and auction mechanics.
• Proven leadership and mentorship experience across trading and buying teams.
• Strong analytical skills to diagnose and resolve complex delivery issues.
• Ability to balance performance optimization with quality, governance, and brand safety requirements.
• Strong communication and stakeholder management skills.
• Ability to operate in complex, high‑volume trading environments.

Additional Information

This role has direct accountability for inventory quality, supply efficiency, and delivery stability. The role is critical to maintaining brand safety, performance, and buying governance. Advanced programmatic and supply‑chain certifications are strongly recommended. The role operates in close alignment with COE leadership, Ad Ops, and buying teams.

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self‑care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things: All In Together: We keep each other honest and have each other's backs. Courageous: We break boundaries and take thoughtful risks with creativity. Outcome‑Obsessed: We are personally accountable, driving sustainable impact and results with integrity. Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

www.opella.com/en/careers

Opella is the self‑care challenger with the purest and third‑largest portfolio in the Over‑The‑Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self‑care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000‑strong global team, our 13 best‑in‑class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.