Marketing Specialist, SEM

Zillow Group Inc.; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Office culture

Job summary

Zillow Group Inc. is seeking a performance marketer to build, manage, and optimize SEM campaigns at scale from Zillow India. You will drive bids, refine keywords, and test new targeting and creative across Google SEM and Demand Gen platforms.

The role requires 2–5 years of SEM experience, strong analytical skills, and fluency in English. You will collaborate with North America teams and participate in evenings IST meetings while contributing to measurable business outcomes.

Qualifications

• 2–5 years of SEM experience with hands-on Google Search and Microsoft Search campaigns.
• Experience managing annual budgets above USD 250K and driving measurable results.
• Strong analytical skills and ability to derive insights from large data sets.
• Proficient in conversion events, incrementality testing, and experimentation.

Responsibilities

• Build, QA, launch, and optimize Google SEM campaigns across multiple lines of business.
• Improve performance by bidding, keyword optimization, and testing new targeting.
• Support SEM workstreams: audits, reporting, and analyses.
• Collaborate asynchronously with North America team via Slack, email, and Drive.
• Attend virtual team meetings in the evenings IST and stay compliant with ads rules.

Skills

SEM campaigns

Google Ads

Microsoft Ads

Demand Gen

Data analysis

English communication

Education

BS in Business/ Economics/Statistics

Tools

Google Ads

Microsoft Ads

Performance Max

Demand Gen

Job description

About the team

The zMedia Center of Excellence team develops and implements marketing campaigns across various Paid Social and Search Engine Marketing (SEM) platforms to achieve both brand and performance goals. We help people discover Zillow and connect them to our tools and services, ultimately guiding them to their next home. The team is collaborative, data-informed and innovative. We work with a wide range of partners to support business objectives and deliver high-performing marketing campaigns. Zillow Group is a strategic, mission-driven organization focused on delivering exceptional experiences and measurable outcomes. Our work spans cross-functional partnership, scalable programs and operational excellence in support of Zillow’s mission. We bring deep experience working across diverse teams in a dynamic, high-growth environment, balancing strategic thinking with hands‑on execution to drive meaningful business impact. We are seeking an experienced professional to support our workforce expansion in India.

About the role

We are seeking a new team member who has the skills, knowledge and expertise to build, manage and implement Search Engine Marketing (SEM) campaigns at scale across multiple platforms. This team member is a performance marketer excited by new challenges and looking to develop the breadth and depth of campaign management and analytical capabilities!

Primary responsibilities

• Build, QA, launch, and optimize Google SEM and Demand Gen campaigns for multiple lines of business
• Improve performance by managing bids, refining keywords, and testing new targeting, creative, and advertising capabilities
• Support various SEM workstreams including campaign audits, troubleshooting, reporting, and analyses
• Collaborate asynchronously with team members in North America through Slack, email, Google Drive, and project management tools
• Attend virtual team meetings occurring during the evenings in India Standard Time
• Understand rules, regulations, and data ecosystems related to paid marketing and identify and communicate issues when they arise

This role has been categorized as an Office position. “Office” employees regularly work at the Zillow India office for approximately 80 to 100 percent of their time each month. Employees must live within a reasonable commuting distance of the office. Zillow has not defined a reasonable distance, and expects employees will use judgment in determining this for themselves and understand the implications re: time commitment and cost of daily commute.

Who you are

2-5 years of work experience in SEM, including hands‑on execution of campaigns such as Google Search and Microsoft Search with annual budgets exceeding $250K USD. Proven ability to effectively manage campaigns to drive strong business results Experience with newer Google Ads capabilities including Performance Max, AI Max, and Demand Gen Innovative mindset with a track record of successfully implementing experiments to improve performance Detail-oriented with strong quantitative and analytical skills. Experience analyzing large amounts of data from multiple sources and compiling them into insights & recommendations to improve results. Familiarity with incrementality testing and conversion event implementation and QA Strong problem-solving and time management skills Comfortable working asynchronously with team members in North America Fluent in English and strong written/verbal communication skills BS degree or equivalent experience in Business, Economics, Statistics or related field preferred.

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help people navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company reshaping an industry and helping more people make home a reality. Zillow is honored to be recognized among the best workplaces in the U.S. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2026, and included on TIME’s America’s Best Companies 2026 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow. No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is committed to fostering an inclusive, innovative environment and to providing equal employment opportunities.

We comply with applicable laws that prohibit discrimination in employment and recruitment.

If you have a disability or special need that requires accommodation during the recruitment process, please contact your recruiter directly.

Qualified applicants will be considered for employment in accordance with applicable law.

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