Marketing Specialist I

ThermoFisher Scientific; Bengaluru; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A global biotechnology company in Bengaluru seeks a Web Marketing Specialist. The role involves creating and managing web content, optimizing user experience, and enhancing site performance through SEO. Candidates should possess a Bachelor's degree and 3 to 5 years of experience, prominently using CMS tools like Adobe Experience Manager and Wordpress. Strong data analysis skills in MS Office are also vital. The work environment emphasizes collaboration across multiple marketing teams, supporting continuous improvement initiatives.

Qualifications

• 3 to 5 years of hands-on experience with customer-facing websites.
• Experience with Adobe Experience Manager (AEM) and Wordpress is crucial.
• Good communication and interpersonal skills applicable to the position.

Responsibilities

• Build web pages within the CMS and customize HTML/CSS as needed.
• Collaborate with Business Partners for content and design requests.
• Optimize web-ready digital graphics using Adobe tools.

Skills

Web Design/UX Improvements

Content Management System (CMS)

SEO Principles

Data Manipulation in MS Office

Project Management (Workfront)

Education

Bachelor’s or Associate’s degree

Tools

Adobe Experience Manager

Wordpress

Adobe Photoshop

Adobe Express

Job description

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

The Role: Are you passionate about digital marketing and determined to continuously improve the digital experience for customers? Join our team of hard-working specialists to master new systems and round-out your skills. As a crucial member of the web production team, together we will go above and beyond to enable our partners to accomplish business objectives!

As a Web Marketing Specialist, you will receive content from multiple marketing teams within our group and thoughtfully enter it into our website’s content management system (CMS). You will use customer‑centric design principles and page analytics to advise and drive your production decisions.

This role will support master data management, data quality and data cleaning, program initiatives and operations, with responsibility for participating and leading efforts in collecting requirements, data analysis and issue resolution, and business process simplification for several data domains.

We are a highly matrixed environment — you will collaborate with teams across multiple marketing departments. This global role is based in Bangalore India, and reports to a Bangalore-based supervisor.

Key Responsibilities

• Build web pages within the CMS (Adobe Experience Manager)/Wordpress and customize HTML/CSS code when needed while following style guidelines
• Collaborate with Business Partners to understand web content requests, seeking clarification on open questions. Act as an advisor to recommend customer‑centric web design/UX improvements
• Use our project management system (Workfront) to retrieve content, complete assigned workflow steps, communicate updates to projects, and upload URLs for review
• Complete web tactics and handle workflow and timelines of multiple, simultaneous projects based on prioritization model
• Optimize web‑ready digital graphics by compositing, masking, sharpening, resizing, etc. using Adobe Photoshop and Adobe Express
• Manage images, marketing documents, and videos to the appropriate asset management system for use on the website
• Ensure accuracy, accessibility, and strong SEO performance of web pages by addressing issues detected by our website crawl tool (Site Improve)
• Clean and format data from different sources to ensure consistency and usability.
• Maintain data files received from multiple sources, ensuring they are up-to-date and accurate.

Qualifications

• Bachelor’s or Associate’s degree, and 3 to 5 years of hands‑on experience with customer‑facing web sites
• Hands‑on experience working on Adobe Experience Manager (AEM) and Wordpress
• Experience working on Open Text Media and Brightcove is a plus
• Good understanding of SEO principles; and familiarity with HTML and CSS
• Good communication and interpersonal skills applicable to the position
• Ability to solve problem and exercise judgement and independence in identifying next‑steps
• Hands‑on experience working on project management tools like Workfront
• Knowledge of Adobe Photoshop and Adobe Express is a plus
• Proficiency in MS Office, Outlook, Excel (V‑Lookup, Pivot Tables, Formulas, Macros, Charts) for data manipulation and analysis.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Accessibility/disability access

Job Seekers: Thermo Fisher Scientific offers accessibility service requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1‑855‑471‑2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.