Marketing Specialist

ThermoFisher Scientific; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Thermo Fisher Scientific in Mumbai is seeking a Marketing Specialist to drive growth for our India Service business through strategic B2B campaigns.

You will design campaigns across digital, email, and events; develop ABM and segmentation; and partner with sales to generate leads and grow the pipeline.

Requires 7–8 years in B2B marketing, proficiency with CRM/automation tools, strong communication, and up to 50% travel.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related discipline; MBA preferred
• 7–8 years of experience in B2B Marketing or related roles
• Proven success in B2B campaigns, lead generation, and account-based marketing in technology, life sciences, or industrial sectors
• Advanced proficiency in Microsoft Excel and PowerPoint with strong presentation and storytelling skills
• Experience with CRM platforms (Salesforce, Dynamics), marketing automation tools (Marketo, HubSpot, Eloqua), and analytics platforms (Power BI, Google Analytics)
• Strong understanding of B2B buyer journeys, customer segmentation, demand generation, and marketing performance measurement
• Excellent communication and stakeholder management skills with ability to partner effectively with sales and business leaders
• Self-starter with ability to manage multiple marketing programs and campaigns independently
• Travel may be required 50% of the time

Responsibilities

• Design and execute targeted B2B marketing campaigns across digital, email, and event channels to drive customer acquisition and engagement
• Develop account-based marketing strategies and customer segmentation approaches tailored to business buying behaviors and decision-making processes
• Partner with sales and business development teams to generate qualified leads, improve conversion rates, and support pipeline growth
• Create compelling B2B marketing content including white papers, case studies, presentations, email campaigns, and thought leadership materials
• Analyze customer and campaign data to identify B2B marketing opportunities, measure ROI, and optimize marketing performance
• Build customer engagement programs that increase retention, drive repeat business, and maximize lifetime value
• Leverage marketing automation and CRM platforms to execute nurture campaigns and track buyer journey touchpoints
• Monitor marketing KPIs including lead quality, conversion rates, and customer acquisition costs to guide strategic decisions

Skills

B2B Marketing

Digital Marketing

Marketing Analytics

Account-based Marketing

Lead Generation

Stakeholder Management

Presentation Skills

Storytelling

Multitasking

Education

Bachelor's degree in Marketing/Business/Communications

MBA preferred

Tools

Salesforce

Dynamics

Marketo

HubSpot

Eloqua

Power BI

Google Analytics

Excel

PowerPoint

Job description

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

About the Role

We are seeking a Marketing Specialist to drive growth for our India Service business through strategic B2B marketing campaigns, customer engagement programs, and data-driven marketing initiatives.

DESCRIPTION

How you will make an impact:

You will accelerate revenue growth by developing and executing B2B marketing strategies that engage our business customers, generate qualified leads, and strengthen customer relationships across our installed base.

What you will do:

• Design and execute targeted B2B marketing campaigns across digital, email, and event channels to drive customer acquisition and engagement
• Develop account-based marketing strategies and customer segmentation approaches tailored to business buying behaviors and decision-making processes
• Partner with sales and business development teams to generate qualified leads, improve conversion rates, and support pipeline growth
• Create compelling B2B marketing content including white papers, case studies, presentations, email campaigns, and thought leadership materials
• Analyze customer and campaign data to identify B2B marketing opportunities, measure ROI, and optimize marketing performance
• Build customer engagement programs that increase retention, drive repeat business, and maximize lifetime value
• Leverage marketing automation and CRM platforms to execute nurture campaigns and track buyer journey touchpoints
• Monitor marketing KPIs including lead quality, conversion rates, and customer acquisition costs to guide strategic decisions

REQUIREMENTS

• Bachelor's degree in Marketing, Business, Communications, or related discipline; MBA preferred
• 7–8 years of experience in B2B Marketing, Digital Marketing, Marketing Analytics, or Strategic Marketing roles
• Proven success in B2B campaign development, lead generation, and account-based marketing in technology, life sciences, or industrial sectors
• Advanced proficiency in Microsoft Excel and PowerPoint with strong presentation and storytelling skills
• Experience with CRM platforms (Salesforce, Dynamics), marketing automation tools (Marketo, HubSpot, Eloqua), and analytics platforms (Power BI, Google Analytics)
• Strong understanding of B2B buyer journeys, customer segmentation, demand generation, and marketing performance measurement
• Excellent communication and stakeholder management skills with ability to partner effectively with sales and business leaders
• Self-starter with ability to manage multiple marketing programs and campaigns independently
• Travel may be required 50% of the time

Location: Mumbai

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.