Marketing Specialist

Diagram; Remote; INR 6,00,000 - 8,00,000; Full time

Job summary

A health-focused company is seeking a Marketing Specialist to drive marketing programs focused on growth and performance. This role involves executing campaigns across various channels, optimizing paid media, and maintaining marketing dashboards. Ideal candidates will possess around two years of D2C marketing experience and be fluent in English and French. You will collaborate closely with leadership to improve systems that enable the company's next phase of growth in women's health.

Benefits

Mission-driven work

Exposure to full-funnel marketing

Impactful role in growing systems

Qualifications

• 2 years of experience in marketing operations or growth marketing roles.
• Hands-on experience with analytics and reporting.
• Experience supporting paid media and SEO.

Responsibilities

• Execute and optimize paid media and email marketing campaigns.
• Maintain marketing dashboards and conduct performance analysis.
• Collaborate with content strategist for marketing materials.

Skills

Fluent in both English and French

Experience in D2C marketing operations

Hands-on experience with email marketing platforms

Comfortable working with data and dashboards

Experience with SEO and lifecycle marketing

Attention to detail

Proactive mindset

Tools

GA4

GTM

Meta Ads Manager

Mailchimp

Job description

About Coral

Coral is redefining midlife health by providing accessible, evidence-based care for women navigating perimenopause, menopause, and beyond. Our mission is to empower women through education, medical support, and community — helping them feel seen, supported, and in control of their health.

Marketing plays a central role in building trust, educating the public, and driving the growth that helps us reach more women and employers.

Role Overview

The Marketing Specialist is a high-impact executional role responsible for bringing Coral’s growth, lifecycle, and performance marketing programs to life. This role supports our Performance Marketing and Marketing Ops & Analytics pillars and ensures our campaigns, systems, and channels run efficiently, accurately, and consistently.

You will work closely with the Director of Marketing and Content Strategist to execute campaigns across paid media, email, website, and analytics — helping turn demand into members while continuously improving how we measure, optimize, and scale our marketing efforts.

This role is ideal for a marketer who is detail-oriented, data-informed, and energized by systems, automation, and optimization — someone who loves making things work better.

Remote position but requires in person time in Montreal, so located within Montreal area.

What You’ll Own

Performance & Growth Marketing Execution<>

Support execution and optimization of paid media (SEM, paid social, SEO support).

Assist with website updates, landing pages, and conversion optimization initiatives.

Execute and maintain email marketing flows (D2C and B2B2C) in partnership with the Director of Marketing.

Deploy and manage biweekly newsletters, ensuring accuracy, deliverability, and consistency.

Support third-party and referral channels as part of Coral’s growth strategy.

Marketing Ops & Analytics

• Maintain and update marketing dashboards and reports.
• Support automation, tracking and attribution across tools including GA4, GTM, Meta, Mailchimp, HeyFlow, calendar booking tools, Zapier, lead forms, etc.
• Ensure data cleanliness, tagging consistency, and automation across the marketing stack.
• Conduct channel performance analysis and support post-mortems to inform optimization.
• Help build a strong feedback loop between insights and execution.

Lifecycle & Email Marketing

• Execute email campaigns and automated flows across the customer lifecycle.
• Support segmentation, testing, and optimization to improve open rates, CTRs, and conversions.
• Ensure all lifecycle communications align with Coral’s brand and messaging guidelines.

Cross-Functional & Team Support

• Collaborate with the Content Strategist to ensure content is properly deployed and distributed across channels.
• Support Product Marketing and B2B Marketing initiatives with landing pages, analytics, and campaign execution.
• Coordinate with external partners (paid media, digital marketing, analytics support) as needed.

What Does Success Look Like?

By 30 Days

• You are fully onboarded into Coral’s tools, systems, and marketing stack.
• You are confidently executing newsletters, email campaigns, and basic reporting.

By 90 Days

• Marketing campaigns are running smoothly and on time across channels.
• Dashboards and reporting are accurate, reliable, and used in decision-making.
• Email and website performance metrics are improving month over month.

By 6 Months

• Coral’s growth and lifecycle systems are measurably more efficient.
• You proactively identify opportunities to improve performance, automation, and reporting.
• Marketing decisions are increasingly data-driven because of your work.

Who You Are

Must-Haves

• Fluent in both English and French (no exceptions)
• ~2 years of experience in D2C marketing operations, performance marketing, or growth marketing roles.
• Hands-on experience with email marketing platforms, analytics, and reporting.
• Comfortable working with data, dashboards, and performance metrics.
• Experience supporting paid media, SEO, AEO or lifecycle marketing initiatives.
• Highly organized with strong attention to detail.
• A proactive, roll‑up‑your‑sleeves mentality.

Great‑to‑Haves

• Experience in healthcare, wellness, or regulated industries.
• Familiarity with GA4, GTM, Meta Ads Manager, Mailchimp, or similar tools.
• Experience working in early‑stage or fast‑growing startups.
• Exposure to B2B or B2B2C lifecycle marketing.

Why Join Coral

• You’ll help scale a mission‑driven brand that is closing the gap in women’s health.
• You’ll work closely with leadership and gain exposure to full‑funnel marketing strategy.
• You’ll play a critical role in building the systems that enable Coral’s next phase of growth.
• You’ll join a small and mighty team where your work directly impacts outcomes.