Marketing Scientist

YUM India Global Services; Gurgaon; On-site; INR 6,75,000 - 9,00,000; Full time

Job summary

A leading global services firm is seeking a Business Analytics Manager to manage client engagements and lead data-driven projects in Gurgaon, India. The ideal candidate will have 9-12 years of experience in business analytics or management consulting with a strong focus on CPG/QSR domains. Responsibilities include leveraging statistical techniques for marketing analytics, managing teams, and delivering data-informed insights to senior leadership. Strong skills in MS Excel, SQL, and Python are essential for this role.

Qualifications

• 9-12 years of experience in business analytics or management consulting.
• Expertise in statistical models used in marketing analytics.
• Experience in team management with a team of 3+ people.
• CPG/QSR domain expertise required.
• Mandatory background in Optimization/Mix Marketing Model.

Responsibilities

• Manage engagement across data science and marketing teams for digital initiatives.
• Design tests and experiments for data analysis and actionable insights.
• Support media planning teams with predictive models for decision making.
• Ensure client satisfaction and manage multiple clients effectively.
• Introduce new product features based on client demand.

Skills

Business analytics

Statistical modeling

Data storytelling

MS PowerPoint

MS Excel

SQL

Python

Team management

Marketing analytics

Education

Bachelor's/Master's degree in Economics or Statistics

Tools

MS Excel

SQL

Python

Job description

Role & responsibilities

• Manage the engagement across Kvantums data science, marketing science and product development teams around data mobilization, analysis requirements, project milestones, etc. for multiple digital and technology initiatives within YUM! and across external stakeholders.
• Leverage understanding of statistical techniques and hypothesis development to design tests/experiments that help analyze data, draw conclusions with actionable recommendations to help YUM! and Franchisees, and external Fortune 100 companies with additional data‑driven decision support.
• Help client teams understand outcomes of complex marketing/media mix or attribution models further optimized through Artificial Intelligence (AI) and machine learning, through storytelling and concise presentations.
• Support the media planning teams and the media agencies in building the media plan for future quarters by reviewing the predictive models/media performance‑based predictions which are further used to create optimization scenarios through the Kvantum scenario planning tool that runs optimization scenarios for decision making.
• Manage multiple clients while being responsible for client satisfaction (Net Promoter Score), cross‑sell/up‑sell (Year Over Year growth of revenue), onboarding experience, and thought leadership.
• Bring new product features based on potential demand perceived at various clients.

Preferred candidate profile

• Bachelor /+ masters degree - Eco Hons / Stats with 9-12 years of experience in business analytics or management consulting experience with top tier companies.
• Good understanding of the statistical models typically used in marketing, customer, category, and/or pricing analytics.
• Tell a data‑informed story leveraging MS PowerPoint to deliver recommendations to senior leadership.
• Analyze data leveraging various tools — MS Excel, SQL, and/or Python.
• Managed a team of 3+ people.
• CPG/QSR domain expertise.
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• Optimization/ MMM [Mix Marketing model] background is mandatory.