Marketing Operations & AI Automation Coordinator

Better; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Better is rebuilding home finance as an AI-native platform, seeking a Marketing Operations & AI Automation Coordinator to design, build, and maintain automated workflows across our marketing tech stack. You will automate assets, reporting, and QA while collaborating with the Director of Marketing to apply AI tools responsibly and optimize processes.

You will design and maintain Airtable-based blogs, connect tools with Zapier/n8n, manage Canva automation, and track campaigns with Smartsheet and

Qualifications

• 2+ years in marketing operations or related field with automation/AI hands-on experience.
• Hands-on automation with Airtable, Zapier or n8n, and Canva automation.
• Experience across GitHub, Supabase, Vercel, and AI tools to build internal tools and dashboards.
• Experience with Smartsheet and Google Analytics.
• Strong English reading and writing comprehension.
• Exceptional attention to detail and organizational skills.
• Experience with Canva, PowerPoint, Google Drive or SharePoint.
• Understanding of workflow automation and marketing operations.
• Ability to follow SOPs, manage repetitive work accurately, and communicate clearly.
• Comfortable collaborating with U.S.-based teams.

Responsibilities

• Design and maintain automated workflows across the marketing tech stack.
• Build automations in Zapier or n8n to connect marketing tools and reduce manual handoffs.
• Set up automated design production in Canva at scale.
• Support project and workflow tracking in Smartsheet.
• Use GitHub, Claude Cowork, Supabase, and Vercel to support and maintain internal marketing tools and dashboards.
• Apply ChatGPT, Codex, and other AI tools responsibly to streamline content production, QA, and reporting.
• Monitor and report on campaign and website performance using Google Analytics.
• Prepare approved content for social media scheduling platforms, including uploading posts, formatting captions, organizing campaigns, verifying links, and tracking scheduled assets.
• Prepare weekly advisor and division email campaigns by updating advisor merge fields, organizing campaign versions, verifying links, tracking usage, and exporting reports.
• Maintain the company's marketing asset library through standardized file naming, folder organization, version control, asset archiving, and approval tracking.
• Prepare marketing adoption reports, campaign usage trackers, dashboards, milestone reports, and divisional activity summaries.
• Support Mortgage Advisor onboarding by preparing launch announcements, advisor bios, onboarding materials, headshot folders, and content calendars.
• Maintain recruiting assets, proof libraries, case studies, recruiting packets, and advisor growth materials.
• Organize advisor wins, testimonials, and recognition submissions into reusable marketing templates and proof libraries.
• Perform detailed quality assurance reviews including spelling, formatting, hyperlinks, branding, DISCLAIMERS, dates, names, NMLS fields, and template accuracy.

Skills

Automation/AI skills

Airtable

Zapier/n8n

Canva automation

Smartsheet

Google Analytics

English writing

Detail oriented

PowerPoint

Google Drive/SharePoint

Workflow automation

SEO/AEO/GEO concepts

SOPs adherence

US team collaboration

Tools

GitHub

Supabase

Vercel

Claude Cowork

ChatGPT

Codex

Job description

Why Better. Why Now.

Better is rebuilding home finance as an AI-native platform—turning a process that once took weeks into something that can happen in seconds. With over $110B in loans funded and $1.2B+ raised, we operate at real scale while rethinking how homeownership works from the ground up. The category hasn’t caught up yet. That’s the opportunity.

Position Overview

We are seeking a Marketing Operations & AI Automation Coordinator to provide production, operational, and automation support for the Marketing team. This role goes beyond executing from approved templates: the ideal candidate can design, build, and maintain automated workflows across our marketing tech stack, reducing manual work, scaling content production, and improving reporting accuracy. This person will work closely with the Director of Marketing to identify where AI and automation tools can replace repetitive manual processes, while still executing day-to-day campaign production, asset management, reporting, and quality assurance.

Primary Responsibilities

• Design and maintain automated workflows across our tech stack, for example, Airtable-driven blog automation that publishes customized advisor content to our Duda website platform.
• Build and manage automations in Zapier or n8n to connect marketing tools and reduce manual handoffs.
• Set up and manage automated design production in Canva (templated, at-scale asset generation).
• Support project and workflow tracking in Smartsheet.
• Use GitHub, Claude Cowork, Supabase, and Vercel to support and maintain internal marketing tools and dashboards.
• Apply ChatGPT, Codex, and other AI tools responsibly to streamline content production, QA, and reporting, without wasting tokens or creating unnecessary accounts/tool sprawl.
• Monitor and report on campaign and website performance using Google Analytics.
• Support campaign production by formatting social graphics, email campaigns, presentations, flyers, advisor launch materials, recruiting one-pagers, newsletters, and partner marketing materials using approved templates.
• Prepare approved content for social media scheduling platforms, including uploading posts, formatting captions, organizing campaigns, verifying links, and tracking scheduled assets.
• Prepare weekly advisor and division email campaigns by updating advisor merge fields, organizing campaign versions, verifying links, tracking usage, and exporting reports.
• Maintain the company's marketing asset library through standardized file naming, folder organization, version control, asset archiving, and approval tracking.
• Prepare marketing adoption reports, campaign usage trackers, dashboards, milestone reports, and divisional activity summaries.
• Support Mortgage Advisor onboarding by preparing launch announcements, advisor bios, onboarding materials, headshot folders, and content calendars.
• Maintain recruiting assets, proof libraries, case studies, recruiting packets, and advisor growth materials.
• Organize advisor wins, testimonials, and recognition submissions into reusable marketing templates and proof libraries.
• Perform detailed quality assurance reviews including spelling, formatting, hyperlinks, branding, DISCLAIMERS, dates, names, NMLS fields, and template accuracy.

Qualifications

• 2+ years of experience in marketing operations, technology, or a related field, with demonstrated hands‑on automation/AI skills.
• Hands‑on experience building and running automations, ideally with Airtable, Zapier or n8n, and Canva automation, not just using these tools manually.
• Comfort working across GitHub, Supabase, Vercel, and AI coding/assistant tools (Claude Cowork, ChatGPT, Codex) to build or maintain lightweight internal tools and dashboards.
• Experience with Smartsheet and Google Analytics.
• Strong English reading and writing comprehension.
• Exceptional attention to detail and organizational skills.
• Experience with Canva, PowerPoint, Google Drive, or SharePoint.
• Solid understanding of workflow automation, SEO/AEO/GEO concepts, and marketing operations.
• Ability to follow SOPs, manage repetitive work accurately, and communicate clearly.
• Comfortable collaborating with U.S.-based teams.

Preferred Qualifications

• Experience supporting a marketing team, ideally in a scaling or fast‑changing environment.
• Experience with social media scheduling platforms and email marketing tools.
• Experience using CRM platforms and reporting dashboards, including webinar or event workflow tools.
• Experience in mortgage, financial services, real estate, or another regulated industry.
• Basic video editing or subtitle formatting experience.

By the numbers:

We've funded over $110 billion in loans (more than any other fintech in the US!)Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industryBetter's proprietary AI platform, Tinman®, and voice-based AI mortgage assistant, Betsy™, make us an award-winning lender:Banking Tech Award USA (2026): Best LendTech SolutionFintech Breakthrough Award (2026): Digital Mortgage Company of the YearNerdWallet Best of Award (2026): Best for Home Equity LoansFintech Breakthrough Award 2025: Best Lending InnovationYahoo! Finance (2025): Best Mortgage Lender for First-Time Homebuyers – Best for quick approvalYahoo! Finance (2025): Best Online Mortgage LenderMoney Magazine (2025): Best for fast closingForbes (2023): Best Online Mortgage LenderWe're building the future of home finance — and we're looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers.

Disclaimer

Better Home & Finance Holding Company is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law. We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. Better will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.