Marketing Manager

Lubrizol Corporation; Navi Mumbai; On-site; INR 7,00,000 - 10,00,000; Full time

Job summary

A leading chemical company in Navi Mumbai is seeking an experienced marketing professional to develop and execute comprehensive marketing strategies for its additives business. The role involves content creation, brand management, and stakeholder collaboration to meet business targets. Ideal candidates should have over 5 years of experience in marketing, excellent communication skills, and a deep understanding of the lubricant industry. The position offers an opportunity to lead exciting marketing initiatives in a dynamic environment.

Qualifications

• 5+ years of marketing and sales experience in B2C and B2B environments.
• Fluent in English with excellent oral and written communication skills.
• Proven ability to develop marketing strategies and execute campaigns.

Responsibilities

• Develop comprehensive marketing plans that support business areas in IMEA.
• Create engaging content for marketing channels including social media.
• Build relationships with local media and coordinate with global PR teams.

Skills

Project management

Marketing strategy development

Brand management

Digital marketing

Excellent communication skills

Stakeholder collaboration

Education

Bachelor's degree in Marketing or related field

Tools

SEO

Social media platforms

Content management systems

Job description

Essential Job Functions:

• Developing marketing strategies: Create, implement and execute comprehensive marketing plans that support Lubrizol additives business areas as well as customer initiatives in IMEA, aligned with global marketing objectives.
• Content creation and campaign management: Create engaging and localized content for various marketing channels, including social media, websites, blogs, and email campaigns. Adapt global content to fit the local market and cultural nuances. Develop concepts that convert highly technical and scientific features of our products into understandable and meaningful benefits.
• Apply marketing tools and techniques to advise and help customers identify ways to improve their marketing mix to achieve their business targets.
• Brand management: Ensure consistent brand messaging and visual identity across all marketing collateral, both regionally and globally. Collaborate with global teams to maintain brand guidelines.
• Media relations: Build and maintain relationships with local media outlets and journalists to secure coverage and press releases. Coordinate with global PR teams to ensure consistent messaging and maximize media exposure.
• Event management: Plan and execute regional marketing events, trade shows, and conferences, including logistics, booth design, collateral creation, and post-event evaluation. Collaborate with global teams for international events.
• Digital marketing: Develop and implement digital marketing strategies, including SEO, SEM, social media advertising, and email marketing campaigns. Monitor digital analytics and optimize campaigns for maximum ROI.
• Stakeholder collaboration: Collaborate with cross-functional teams, such as product management, sales, technical, regional marketing teams and marketing communications leadership, to align marketing strategies and ensure consistent messaging.
• Performance reporting: Provide regular reports on marketing communication activities, campaign performance, and ROI to regional and global stakeholders.

Skills, Qualifications, Experience, Special Physical Requirements

• Bachelor’s degree in Marketing, , Business or related field.
• 5+ years of experience in a marketing, sales, or commercial/ product management experience. Ideally both in B2C and B2B environments.
• Lubricant industry experience and/or OEM knowledge is advantageous.
• Must be fluent in English
• Extensive experience in project management and marketing plan development and execution.
• Ability to interact with diverse groups of people, develop strong networks and build credibility within the organization to work with stakeholders on engaging content
• Excellent oral and written communication skills focused on conveying complex information
• Demonstrated ability to meet deadlines and multi-task in a fast-paced environment
• Impact orientation, focused on delivering quantifiable results.
• An ability to develop and influence new marketing concepts and techniques.
• Ability to grasp complex technical and business issues and articulate them simply.
• Exceptional cross-functional leadership, interpersonal and presentation skills
• Creative flair and an attention to detail.
• Ability to travel (regionally and potentially globally) up to 10%

Considered a plus:

• Experience of copywriting and proofreading, particularly for technical industries.
• Experience of working in a marketing agency.
• Experience of working with marketing agencies and market research companies.
• Experience of working within a matrix organization.
• Understanding ROI economics and financial reporting.

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