Marketing Manager

OLIVER Agency; Mumbai; Hybrid; INR 12,00,000 - 18,00,000; Full time

Job summary

A leading marketing solutions provider based in India is seeking a Marketing Manager to develop and optimize data-driven marketing campaigns. This role requires 6+ years of marketing experience and a Bachelor's degree. You will lead market analysis, develop multi-channel strategies, and collaborate with cross-functional teams to ensure product readiness and user satisfaction.

Qualifications

• 6 years of experience in marketing across areas such as B2C marketing or product marketing.
• Experience managing cross-functional or cross-team projects.

Responsibilities

• Lead market analysis and user research for product strategy.
• Develop and optimize marketing campaigns for user acquisition.
• Define KPIs for marketing initiatives and report on performance.
• Collaborate with teams to prioritize product improvements.

Skills

Marketing strategy development

User research

Data-driven decision making

Cross-functional project management

Education

Bachelor's degree or equivalent practical experience

Job description

Overview

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Marketing Manager

Location: Gurgaon, India

About the role:

In this role, you will be the expert on our users and the market. You'll use these insights to develop, launch, and optimize data-driven marketing campaigns that drive user acquisition and retention. A key part of your role is to act as the user's champion, collaborating with product and engineering teams to ensure our product roadmap meets their needs.

What you will be doing

• Be the expert on our users and the competitive landscape: Lead comprehensive market analysis, user research, and competitive intelligence to inform product strategy, messaging, and marketing campaigns.
• Develop compelling marketing campaigns to acquire and retain users: This includes developing the marketing strategy, core messaging, and creative assets for multi-channel campaigns.
• Measure and optimize for success: Define key performance indicators (KPIs) for all marketing initiatives and regularly report on their efficacy. Use data-driven insights to refine strategies and improve campaign performance.
• Champion the user's voice: Collaborate closely with Product, Engineering, and UX teams to evaluate and prioritize product and feature improvements that better meet user needs. Ensure product readiness for launch and effectively communicate new developments to our user base.

What you need to be great in this role

• Bachelor's degree or equivalent practical experience
• 6 years of experience in marketing working across one or more marketing fields (i.e., B2C marketing, growth, product marketing, brand marketing, social)
• Experience managing cross-functional or cross-team projects.

Our values

Be Imaginative to push the boundaries of what’s possible

Be always learning and listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

EEO and sustainability

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.