Marketing Manager

Intellectual Capital HR Consulting Pvt. Ltd.; Ernakulam; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Intellectual Capital HR Consulting Pvt. Ltd. is seeking a Marketing Manager to design and execute integrated marketing campaigns for B2B and B2C audiences in Mumbai. You will build subject matter expertise, engage distributors, and strengthen the brand through strategic content and communications.

You will lead content creation, manage social channels, and collaborate with sales for events while ensuring regulatory compliance in marketing communications.

Qualifications

• The candidate holds a postgraduate degree or equivalent professional qualification.
• 3+ years of relevant marketing experience, preferably in financial services.
• Experience in banking or financial products marketing is preferred.

Responsibilities

• Design and execute marketing campaigns across B2B and B2C channels.
• Develop subject matter expertise aligned with client segments.
• Drive distributor engagement and ecosystem updates via content.
• Manage PR, content and social channels to build brand awareness.
• Create, curate and distribute content across channels.
• Update product collaterals and develop product content.
• Collaborate with sales for events and industry participation.
• Represent the organization as a brand ambassador at events.
• Stay compliant with industry regulations for marketing communications.

Skills

Leadership

Stakeholder management

Content creation

Social media management

Brand positioning

Communication

Project execution

Analytical thinking

Education

Postgraduate degree

Tools

PowerPoint

Excel

Job description

Job Title: Marketing Manager

Function: Marketing
Location: Mumbai

Job Description

The Marketing Manager will be responsible for designing and executing integrated marketing campaigns across B2B and B2C channels. The role requires a hands-on professional who can develop subject matter expertise, drive distributor engagement, and strengthen brand positioning through strategic content and communication initiatives.

Key Responsibilities

1. Design and execute marketing campaigns by leading brainstorming sessions across B2B and B2C channels.
   
2. Develop in-depth subject matter expertise aligned with specific client segments.
   
3. Drive engagement with existing distributors and ensure regular ecosystem updates through structured content sharing across social media platforms.
   
4. Manage PR, content, and social channels to build strong brand awareness and positioning.
   
5. Create, curate, and distribute content across all communication channels.
   
6. Maintain and update all product collaterals; develop content around products for regular dissemination.
   
7. Collaborate with the sales team to create relevant marketing content for events and industry participation.
   
8. Represent the organization as a brand ambassador at various industry events.
   
9. Stay updated with industry regulations and compliance requirements relevant to marketing communications.
   

Day-to-Day Activities

• Develop and share daily product-related content.
  
• Manage and maintain active social media presence with relevant and engaging content.
  
• Ensure seamless communication and content sharing among investors, distributors, and other industry stakeholders.
  
• Engage actively with internal teams and stakeholders to support business growth initiatives.
  

Experience & Qualifications

• Postgraduate degree or equivalent professional qualification.
  
• 3+ years of relevant marketing experience.
  
• Experience in the financial services or banking industry with understanding of marketing financial products and asset classes preferred.
  

Personal Attributes & Skills

• Strong leadership, interpersonal, and analytical abilities.
  
• Hands-on, self-driven, and capable of working independently as well as within a team.
  
• Excellent stakeholder management and distributor engagement skills.
  
• High level of discretion in handling confidential matters.
  
• Ability to adapt and perform in a dynamic and demanding environment.
  
• Strong written and verbal communication skills.
  
• Exceptional follow-up and execution capabilities.
  
• Proficiency in PowerPoint and Excel.