Marketing Manager

Arya Giri; Chennai District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Arya Giri is seeking a hands-on marketing lead to drive content across Instagram and WhatsApp, plan and publish content, and manage shoots with the design team. You will run paid campaigns on Meta/Google, optimise ROAS, and build lifecycle flows via email/WhatsApp.

You’ll partner with agencies, track performance and craft yearly calendars aligned to drops and campaigns. You will collaborate closely with the founder and external partners, delivering growth strategies for online and offline

Qualifications

• Experience in brand marketing, content creation and social media management.
• Ability to plan campaigns, optimise ROAS and manage cross-channel activities.
• Strong writing, editing and collaboration with design and agencies.

Responsibilities

• Own the brand's social media presence, plan, create, schedule and publish content.
• Shoot, edit and write content in-house around the brand's characters and drops.
• Plan, run and optimise paid campaigns on Meta and Google with ROAS/CAC targets.
• Test creatives/audiences/landing pages; document learnings.
• Manage email/WhatsApp flows for campaigns and lifecycle messaging.
• Create yearly marketing calendar and monitor monthly progress.
• Develop customer loyalty strategies and growth plans.
• Coordinate with agencies, creators and magazines for reach.
• Organise product shoots and collaborate with design for lookbooks.
• Maintain marketing accounts and prepare quarterly performance reports.
• Other tasks assigned by team leader.

Skills

Content creation

Social media management

Paid advertising

Campaign planning

Analytics & reporting

Partnerships & PR

Video shoots & editing

Tools

Meta Ads Manager

Google Ads

WhatsApp Business

Content editing tools

Job description

You will run the brand's marketing: creating content, managing social media, driving paid performance marketing, and building the

strategies, partnerships and reporting that grow the brand online and offline. A hands-on role for someone who can both think in strategy

and produce the work themselves, working closely with the founder, the design team and external agencies.

Key Responsibilities

Content & social media

• Own the brand's social media presence, primarily Instagram and WhatsApp; plan, create, schedule and publish content.
• Shoot, edit and write content in-house around the brand's characters, craft, drops and customers.
• Track engagement, reach and follower growth and adjust the content mix based on what performs.

Performance marketing

• Plan, run and optimise paid campaigns on Meta and Google against ROAS and CAC targets.
• Test creatives, audiences, landing pages and offers; document learnings.
• Run email and WhatsApp flows for new releases, abandoned carts, order updates and win-backs.
• Analyse trends and opportunities, and turn findings into marketing strategies for the brand.
• Create the yearly marketing calendar mapped to drops and campaign moments; run operations to it with monthly check-ins.
• Create a plan for gaining, engaging and retaining customers, including customer loyalty networks.

Brand, partnerships & PR

• Build strategies and communicate with agencies, magazines, creators and businesses to increase reach and engagement on social media and the e-commerce platform.
• Manage creator collaborations and press features; uphold the brand's identity across every touchpoint.

Shoots & production

• Organise product photoshoots and look after the editing work.
• Work closely with the design team on catalogues, lookbooks and launch materials.

Growth, reporting & accounts

• Find new markets, online and offline stockists, and build strategies to achieve the yearly goals.
• Maintain the accounts for all marketing work; generate quarterly reports on the brand's growth and performance.
• Other tasks assigned by the team leader.