Marketing Head

Waytogo Consultants; Bengaluru, Mumbai, Gurugram District; On-site; INR 15,00,000 - 25,00,000; Full time

Job summary

A leading consulting firm in Bengaluru is seeking a Head-Marketing to define and execute the overall marketing strategy for banking products. Responsibilities include brand management, customer acquisition, and overseeing marketing analytics. The ideal candidate should have extensive marketing expertise in the banking sector and strong leadership skills. This role offers an opportunity to innovate in the marketing landscape.

Qualifications

• Proven track record in marketing for bank products across various channels.
• Strong understanding of digital and traditional marketing methods.
• Ability to lead a diverse marketing team and drive strategic planning.

Responsibilities

• Define and execute overall marketing strategy for bank products.
• Lead annual marketing plans, budgets, and forecasting.
• Enhance customer acquisition through various media channels.
• Manage omni-channel customer experience and brand communications.
• Oversee marketing analytics to drive insights and performance.

Skills

Digital marketing expertise

Brand management

Analytical skills

Team leadership

Customer acquisition

Job description

Role & responsibilities

The Head-Marketing will be responsible for defining and executing the overall marketing strategy for Bank products across retail, digital, credit, savings and lending products. This includes brand building, acquisition marketing, product marketing, channel marketing, digital/omni-channel initiatives, and analytics to drive growth, profitability and customer engagement for the bank.

Primary Responsibility:

Key Responsibilities:

1. Develop and implement the marketing vision, positioning and brand architecture for brand, ensuring alignment with corporate strategy and values.
2. Lead the annual marketing plan: set objectives, budgets, forecasting, ROI targets and ensure accountability across the marketing team.
3. Oversee customer acquisition campaigns (paid, owned, earned media): digital (SEM/SEO, social, performance marketing), offline (print, outdoor, events), partnership marketing and branches.
4. Drive product-marketing strategy: work with product teams for new launches (savings, current accounts, cards, loans), identify target segments, value proposition, competitive differentiation, pricing communication, go-to-market roll-out.
5. Build and optimize omni-channel customer journey experience: digital onboarding, mobile app engagement, website conversion, branch leads, CRM/funnel. Manage brand communication & reputation: advertising, PR, corporate communications, internal communications, brand monitoring.
6. Leverage marketing analytics and insights: segmentation, customer lifetime value, campaign performance metrics, customer behaviour data, attribution modelling.
7. Lead and mentor the marketing organisation: set up required structure (digital marketing, creative & content, media planning & buying, agency management, analytics & insight), build talent and capability.
8. Collaborate with sales, product, operations, risk and compliance functions to ensure marketing activities are compliant, measurable and drive business outcomes.
9. Manage marketing budget and optimise spend across channels; ensure efficient use of resources and maximum return on investment.
10. Drive innovation in marketing: explore emerging channels (influencer, alternate media), new partnerships, fintech collaborations, personalization at scale.