Marketing - Growth And Analytics

Purplle.com; Mumbai; Presencial; INR 2 800 000 - 5 000 000; Tempo integral

Resumo da oferta

Purplle.com in Mumbai seeks a commercially driven, data-fluent leader to own revenue and margins for a geography-focused pod. You will drive end-to-end initiatives across marketing, growth, and platform health.

You will build revenue intelligence, run experiments, manage campaigns, and coordinate with Brand, Supply Chain, Product, and Marketing to maximize profitability and market share. The role rewards fast execution, strong analytics, and ownership from Day 1, with opportunities to shape

Qualificações

• Engineering degree from a reputed Tier 1/2 institution (IIT/BITS/NIT/DTU etc.).
• 1–6 years in revenue management, performance marketing, trade sales, consumer insights, e-commerce operations, or P&L-owning roles.
• Strong commercial acumen—link marketing actions to revenue and margins.

Responsabilidades

• Own and deliver revenue and gross margin targets for an assigned geography within the pod.
• Track P&L weekly and monthly, identify gaps and course-correct with data.
• Plan and execute user acquisition campaigns to drive installs and conversions with efficient CAC.
• Build and maintain revenue intelligence framework and dashboards.

Conhecimentos

Excel

SQL

BI tools

Dashboards

Revenue models

Cross-functional collaboration

Formação académica

Engineering degree

Ferramentas

Tableau

Looker

Descrição da oferta de emprego

Job Description:

About The Team

We are building a high-performance Revenue & Marketing pod — a geography-focused business unit that owns end-to-end top-line and bottom-line delivery for an assigned state or cluster. The pod operates like an autonomous business unit: defining local strategy, executing marketing and growth plans, running platform operations, and generating the consumer insights that drive every commercial decision.

This is not a support function. Every person in this pod owns outcomes — revenue, margin, platform health, or market intelligence. If you are commercially driven, data-fluent, and thrive in a fast-moving execution environment, this team is built for you.

What You Will Do

• Revenue & P&L
• Own and deliver revenue and gross margin targets for an assigned geography or function within the pod
• Track P&L on a weekly and monthly basis — identify gaps early and course-correct with data
• Drive revenue growth through a mix of new user acquisition, base reactivation, and improved margin per transaction
• Identify and unlock new revenue opportunities — brand partnerships, channel monetisation, and promotional levers
• Marketing, Growth & Campaigns
• Plan and execute user acquisition campaigns to drive installs and first-order conversions at efficient CAC
• Own reactivation marketing for lapsed and install-not-transacted user cohorts
• Design and run CRM, push notification, and in-app messaging campaigns to improve repeat purchase frequency
• Execute on-app promotions, deal constructs, offer panels, and sale events — end-to-end, accurately and on time
• Build and manage hyperlocal BTL activation plans tied to regional events, festivals, and seasonal demand peaks
• Promote high-margin SKUs and categories to improve the overall GM profile of the geography
• Market Intelligence & Consumer Insights
• Build and maintain a revenue intelligence framework covering consumer spending patterns, competitive pricing, and category growth
• Lead quantitative research: cohort analysis, pricing elasticity studies, and transactional data mining
• Conduct qualitative research: consumer focus groups, in-depth interviews, and retailer feedback sessions
• Produce competitive intelligence reports — share of wallet, competitor activity, and whitespace opportunities
• Generate data-backed demand signals for new SKUs and assortment decisions
• Platform Health & Fulfilment
• Own platform revenue health KPIs: availability rate, catalogue fill, listing quality, order completion, and RTO
• Identify and plug revenue leakage — stock-outs during campaign periods, broken listings, and fulfilment failures
• Coordinate with Supply Chain and Inventory teams to ensure stock availability ahead of activations
• Escalate platform issues — broken listings, payment failures, checkout drop-offs — with revenue-impact quantification
• Own fulfilment SLAs; work with logistics partners to reduce TAT, RTO, and delivery failures
• Analytics & Reporting
• Maintain a real-time revenue dashboard and weekly health scorecard accessible to the entire pod
• Run weekly sales trend and insights analysis to identify performance gaps and activation opportunities
• Report on key metrics: installs, CAC, reactivation rate, traffic, GM impact, and channel revenue contribution
• Translate complex data into clear, commercially actionable narratives for business decisions

Who We Are Looking For

Must Have

• Engineering degree from a Tier 1/2 institution [IIT (Bombay/ Delhi/ Madras/ Kanpur/ Kharagpur/ Roorkee/ Guwahati/ Hyderabad/ Indore/ Gandhinagar/ Bhubaneswar/ Ropar), BITS Pilani (Pilani/ Goa/ Hyderabad), NIT (Trichy/ Warangal/ Surathkal/ Calicut/ Rourkela), DTU, VIT, NSIT, IIIT (Hyderabad/ Bangalore)]
• 1–6 years of experience in one or more of: revenue management, performance marketing, trade sales, consumer insights, e-commerce operations, or P&L-owning commercial roles
• Strong commercial acumen — ability to connect marketing and operational actions directly to revenue and margin outcomes
• Data fluency: comfortable with Excel, SQL, BI tools (Tableau, Looker, or equivalent), and building dashboards or revenue models
• Experience working cross-functionally across Brand, Supply Chain, Product, and Marketing teams
• Proven track record of execution in a fast-paced, high-accountability environment

Good to Have

• Prior experience in a geography or zonal business role in e-commerce, Q-commerce, FMCG, or consumer tech
• Exposure to CRM platforms, push notification tools, or on-app promotion management dashboards
• Experience with qualitative research methodologies: FGDs, in-depth interviews, ethnographic observation
• Knowledge of trade economics: margins, sell-through rates, distributor ROI, and channel profitability
• Basic knowledge of Python or R for data processing and analysis
• Proficiency in regional language(s) of the assigned state — advantage for primary research and on-ground activation

What We Offer

• Competitive compensation — reviewed based on role level, experience, and fitment
• Direct ownership of business outcomes from Day 1 — revenue, margin, or market intelligence
• Mentorship from senior P&L leaders and a clear pathway to leadership roles
• High-velocity, commercially focused culture built on ownership, experimentation, and speed
• Work at the intersection of marketing, technology, and commerce — in a category with significant growth headroom