Marketing Executive in Cardio Metabolic division

Lupin; Salem, Tiruchirappalli, Erode; On-site; INR 300,000 - 420,000; Full time

Job summary

Lupin is seeking a Medical/Pharma Sales professional in Tamil Nadu to meet doctors, chemists, and distributors, and to drive product prescriptions through scientific information and compliant field activities.

The role focuses on achieving sales targets, optimizing territory profitability, and effective distribution while adhering to pharmacovigilance and company policies.

Qualifications

• B.Pharm / B.Sc. preferred.

Responsibilities

• Meet assigned doctors, chemists, and stockists with company strategy frequency.
• Generate prescriptions and provide scientific information about Lupin's products to the medical fraternity.
• Achieve monthly and yearly product-wise and value-wise sales targets in primary and secondary sales.
• Enhance territory profitability and maintain brand market share through customer engagement.
• Manage product distribution in the territory and control expenses like breakage and expires.
• Review calls to adapt future customer interactions and strategies.
• Provide market intelligence on market conditions and promotional strategy impacts to line managers and marketing.
• Prepare and propose a strategic distribution plan for the territory to meet business objectives.
• Develop and generate stockists/distributor orders per business plan and ensure timely payments.
• Report adverse drug reactions/complaints to seniors as per pharmacovigilance guidelines and company policies.
• Maintain promotional materials, submit tour plans, daily call reports, and monthly expenses.

Education

B. Pharma

B.Sc.

Job description

Role & responsibilities

Qualification: -

• B. Pharma, B.Sc. (Preferable)

Therapy : Cardio Metabolic

Experience: -

• 0 - 4 Years

Key responsibilities:

1) To meet the assigned customers (Doctors, Chemists, Stockists, etc.) in the desired frequency as per our company strategy.

2) Generate prescriptions and effectively provide scientific information about the companys products to the Doctors and medical fraternity and generate prescriptions for the brand of the company in accordance with the applicable laws and the company policies.

3) To achieve sales targets product-wise, and value-wise both in primary and secondary sales on a monthly as well as yearly basis.

4) Enhance territory profitability, increase/maintain brand market share, and ensure proper customer relationships through customer engagement initiatives in line with our company strategy.

5) Manage proper product distribution in the assigned territory and control expenses such as breakage, expires, etc.

6) You will analyze your calls on different customers, chemist etc. so that you can modify your behavior for the future requirements

7) Provide market intelligence data on market conditions and the impact of promotional strategy of the companys products as well as that of competitors to the line managers and the marketing team.

8) Prepare and propose a strategic distribution plan for the assigned territory for the month as well as the year to meet the business objectives.

9) Develop and generate Stockists / distributor orders as per the business plan, ensure proper supply of goods and also ensure that all payments and dues are collected from the Stockists / distributors within time lines, as per company policy.

10) Timely reporting of any adverse drug reaction / complaint received from customers, if any to seniors as per pharmaco-vigilance guidelines and company policies.

11) Safe keeping of companys property, effective use of promotional materials, submitting standard tour plan, daily call reports, monthly expenses and maintain work norms guided by the company on daily basis.