Marketing Executive

HokuApps; Pune District; On-site; INR 300,000 - 550,000; Full time

Job summary

HokuApps in Pune is seeking a Marketing Executive to support creative and operational marketing efforts. The role involves developing case studies, testimonials, and videos, coordinating with the sales team and clients, and collaborating with design teams and external agencies.

You will help execute integrated marketing plans to boost sales, enhance brand presence, and improve customer experiences, while developing assets to support channel and field marketing initiatives.

Qualifications

• Excellent written and spoken communication is required.
• Ability to liaise with sales, product, IT, and external agencies.
• Ability to develop compelling marketing assets that drive engagement.

Responsibilities

• Develop marketing resources like case studies, testimonials, and videos.
• Coordinate with the sales team and clients.
• Work closely with the design team and external agencies to produce assets.
• Develop content strategies aligned with business needs.
• Develop schedules and maintain deadlines.
• Sales enablement - develop sales tools to facilitate sales processes.
• Assist in channel marketing initiatives with end-to-end support.
• Coordinate events and PR activities to reflect the brand image.

Skills

Written communication

Cross-functional coordination

Sales enablement

Job description

The Marketing Executive will join to support all the creative and operational marketing efforts. The position will include: developing marketing resources like case studies, testimonials, and videos; coordinating with the sales team and clients; and working closely with the design team and external agencies.

Requirement

• Executing an integrated marketing plan to boost sales, promote the brand and improve existing customers experience.


• Assist marketing plans for your product. Liaise with key stakeholders to achieve business objectives.


• Managing and coordinating with external marketing agencies to get things done.


• Excellent written and spoken communication skills.


• Collaborating with internal and external cross-functional teams from IT and product development to marketing to produce effective promotional materials.


• Using your business skills to understand which assets will make the most impacts on the top-line of business and shaping the content strategies to the business needs.


• Developing schedules and maintaining deadlines.


• Sales Enablement - Develop sales tools that facilitate the sales process of your product.


• Assisting in Channel Marketing Initiatives that includes end-to-end marketing support for ensuring channel partners success.


• Coordinating Events and PR activities - Ensuring all Marketing Communication Assets are up to the mark and reflect the right brand image of the company.


• Keep up-to-date on new developments and trends to understand customer and market needs for the assigned products.