Marketing Executive

Sahrudaya Health Care; Hyderabad; On-site; INR 5,00,000 - 8,00,000; Full time

Job summary

A healthcare provider in Hyderabad is seeking a motivated individual for a Sales and Business Development role. Responsibilities include achieving sales targets, executing marketing strategies, and engaging with clients and doctors. The ideal candidate should have a bachelor's degree in marketing or business administration, along with at least 2-5 years of experience in healthcare marketing. Strong communication and networking skills are essential for success in this field-intensive environment.

Qualifications

• Minimum 2-5 years of experience in healthcare/hospital marketing, preferably in a field role.
• Willingness to travel locally and work in a field-intensive environment.
• Basic knowledge of healthcare operations and local medical network is an added advantage.

Responsibilities

• Achieve hospitals sales targets through on-field promotion and relationship-building activities.
• Assist in designing and implementing local marketing strategies and outreach plans.
• Maintain excellent relationships with key clients and doctors.

Skills

Strong communication

Networking skills

Interpersonal skills

Education

Bachelor's degree in Marketing or Business Administration

Job description

Key Responsibilities:

1. Sales & Business Development

• Achieve hospitals sales targets through on-field promotion and relationship-building activities.
• Build strong relationships and tie-ups with doctors, clinics, diagnostic centers, corporates, and referral partners.
• Ensure timely follow-up and conversion of inbound leads and patient referrals.

2. Marketing Strategy Execution

• Assist the Marketing Manager in designing and implementing local marketing strategies and outreach plans.
• Support in preparing and presenting relevant business proposals and marketing collaterals.
• Consistently track and report the effectiveness of strategies toward achieving departmental objectives.

3. Market Intelligence

• Keep track of healthcare market trends, competitor activities, local healthcare events, and patient needs.
• Gather insights on community health trends and align outreach efforts accordingly.
• Regularly update the team and management on market movements and referral behaviors.

4. Client & Doctor Engagement

• Maintain excellent relationships with key clients, doctors, and external stakeholders.
• Act as a liaison between the hospital and medical practitioners for patient coordination and tie-ups.
• Organize regular visits and relationship-building activities with external stakeholders.

5. Event Management

• Plan, organize, and coordinate medical camps, health talks, and screening events in target areas.
• Coordinate and support Continuing Medical Education (CME) programs in collaboration with doctors and internal teams.
• Ensure appropriate branding, attendance, and follow-up from events.

6. Reporting & Coordination

• Support the preparation of daily, weekly, and monthly sales/marketing reports.
• Coordinate with internal departments like operations, admissions, and billing to ensure smooth patient experiences.
• Attend all relevant training sessions and stay updated on hospital offerings and processes.

Key Skills & Qualifications:

• Bachelors degree in Marketing, Business Administration, or a related field.
• 25 years of experience in healthcare/hospital marketing (field role preferred).
• Strong communication, networking, and interpersonal skills.
• Willingness to travel locally and work in a field-intensive environment.
• Basic knowledge of healthcare operations and local medical network is an added advantage.