Marketing Executive

Vedaantha Foundation; Hyderabad; On-site; INR 335,000 - 391,000; Full time

Job summary

Vedaantha Foundation hires a Marketing Executive for its International School at Mokila. The role focuses on promoting the school's brand, generating admission enquiries, and building relationships with parents and the local community to support enrolment targets.

The candidate will organize promotional activities, participate in education fairs, manage campaigns across social media and WhatsApp, and maintain a CRM with daily lead tracking to report on conversions and targets.

Qualifications

• Graduation is required.
• 2+ years of experience in marketing or similar roles.
• Strong English communication skills and the ability to report clearly.

Responsibilities

• Generate admission enquiries and walkins.
• Promote the school's curriculum, facilities and offerings.
• Identify parents through local outreach and campaigns.
• Follow up with parents and encourage campus visits and applications.
• Visit residential communities and feeder institutions for outreach.
• Organize promotional activities and admission campaigns.
• Participate in education fairs, exhibitions, and community events.
• Build relationships with local organizations and representatives.
• Conduct market surveys and monitor competitors' promotions.
• Support promotion through social media, WhatsApp, email, and other channels.
• Coordinate brochures, banners, presentations, and ads.
• Coordinate with external agencies and vendors.
• Respond to admission enquiries via phone, email, or in person.
• Explain curriculum, facilities, fees, transport, and admissions procedures.
• Maintain a daily record of leads and follow-ups.
• Submit weekly activity and enquiry reports.
• Maintain CRM of prospective parents.
• Track conversions and achievement of targets.
• Achieve monthly and annual targets set by management.
• Suggest improvements for marketing activities.

Skills

English communication

Independent work

Target achievement

Education

Graduation

Tools

MS Office

Excel

Email reporting tools

Job description

We are hiring for Marketing Executives for our International School at Mokila.

Job Description

The Marketing Executive will be responsible for promoting the school's brand, generating student admission enquiries, developing relationships with parents and the local community, and supporting the school's student enrolment targets.

Roles and Responsibilities

• Generate admission enquiries and walkins.
• Promote the school's curriculum, academic standards, facilities, extracurricular activities, and unique educational offerings.
• Identify parents through local outreach, referrals, community networks, and marketing campaigns.
• Follow up with parents and encourage campus visits and applications.
• Visit residential communities, gated communities, apartments, preschools, feeder schools, and other relevant institutions.
• Organize promotional activities, parent meetings, school presentations, and admission campaigns.
• Participate in education fairs, exhibitions, open houses, and community events.
• Build professional relationships with local organizations and community representatives.
• Conduct market surveys and monitor competing schools' offerings and promotional activities.
• Support the promotion of the school through social media platforms, WhatsApp campaigns, email marketing, and other approved channels.
• Coordinate the preparation of brochures, banners, presentations, advertisements, and other promotional materials.
• Coordinate with external advertising agencies, designers, printers, and digital marketing vendors.
• Respond professionally to admission enquiries by phone, email, messaging platforms, and in person.
• Explain the school's curriculum, facilities, fee structure, transport arrangements, and admission procedures accurately.
• Maintain a daily record of leads, calls, field visits, meetings, and follow-ups.
• Submit weekly marketing activity and admission enquiry reports.
• Maintain an updated database or CRM of prospective parents.
• Track enquiry-to-visit, visit-to-application, and application-to-admission conversion rates.
• Achieve monthly and annual targets assigned by school management.
• Submit recommendations for improving marketing activities and enrolment.

Requirements

• Qualifications: Graduation
• Experience: 2 + years
• Salary: 30000-35000
• Good English communication.
• Good in MS Office, spreadsheets, email, and online reporting tools.
• Ability to work independently and achieve targets.
• Willingness to travel locally for marketing activities.
• Professional conduct, punctuality, and a positive attitude.