Marketing Coordinator

Crimson Education; India; Hybrid; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

USD 1000 training budget per year

Psychologist on staff

Global exposure across 28 markets

Job summary

Crimson Education is seeking a local India marketing role focused on content creation, social media management, and digital localization. You will engage with social channels, craft SEO-friendly content, and collaborate with global teams to tailor campaigns for the India market.

The role emphasizes strong writing, relationship-building with influencers, and data-driven optimization. A dynamic startup environment offers flexible work options and exposure across 28 markets.

Qualifications

• 2+ years in organic social media management or related field.
• Strong understanding of SEO.
• Exceptional written English; writing samples required.
• Familiar with Canva, Google Workspace and CRM tools.

Responsibilities

• Manage organic social media channels and grow engagement.
• Scale brand and company awareness via social media and influencers.
• Localize global campaigns and marketing materials for India.
• Support email campaigns and newsletters; report on performance.
• Collaborate with Marketing Manager and digital team to drive India-focused messaging.

Skills

Social media management

Content writing

SEO

English writing

Canva

Google Workspace

CRM tools

Time management

Tools

Canva

Google Workspace

HubSpot

Salesforce

Job description

Crimson Education is the world’s leading college admissions consulting firm, with over 1,741 Ivy League offers and 2,842 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal & New York Times.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications
• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation
• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards
• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.

The Role

This role is responsible for ensuring effective local area marketing through event management, content creation, localization and digital targeting.

What are the main responsibilities for this role?

Content Creation

• Manage organic social media channels, posting regular content and improving engagement
• Facilitate scaling brand and company awareness through various social media channels
• Establish relationships with social media influencers to develop a strong network
• Effectively contribute to the local blog in alignment with Crimson's brand guidelines and tone of voice and implementing SEO best practices
• Drive traffic and engagement to the website that translates to sales and brand awareness

Digital Marketing Support

• Conversant and creative content writing to promote events and services, in liaison with Marketing Manager and digital team.
• Support in localizing global campaigns and other marketing materials as necessary.
• Support in the execution of effective email campaigns and newsletter and report on performance.
• Proactively support the Marketing Manager on the delivery of marketing plan activities.
• Work with wider marketing teams to create messaging, assets, and branding that successfully engage target India region audiences.
• Generating new marketing ideas and initiatives.

What skills and experience are required?

• 2+ years of experience in organic social media management, content, communications or a related field. Strong internships and freelance work count.
• Strong understanding of SEO
• Exceptional written English. You’ll be asked to show writing samples and complete a short writing task.
• An eye for what makes people act: clear headlines, short sentences, a single next step.
• Strong organisation. You can run several deliverables at once without dropping any.
• Comfort with tools like Canva, Google Workspace and an email or CRM platform (HubSpot or Salesforce is a plus).
• Curiosity about numbers. You check what worked and change the next version.
• Strong time management skills to ensure reliability, responsiveness and timely delivery of tasks
• Knowledge of the US and/or UK university application processes (desirable but not required)
• Knowledge of the Indian school landscape and curricula (desirable but not required)

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions/role changes made 33% of all recruitment last year
• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
• Psychologist on staff
• Insightful fireside chats and workshops to help support our high-performing and ambitious team
• Radical Candor is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!