Marketing Content Writer

Earn Modes; Hyderabad; On-site; INR 400,000 - 700,000; Full time

Job summary

CADFEM India is seeking a Marketing Content Writer to create engaging, SEO-friendly content across blogs, websites, social media, and campaigns. You will work with Marketing, Product Management, Sales, and SMEs to translate engineering concepts into accessible material.

Ideal candidates have 2-5 years of content writing experience, strong English, research and editing skills, and a portfolio. Familiarity with SEO, WordPress/CMS, and analytics tools is a plus.

Qualifications

• 2-5 years of content writing, copywriting, technical content writing, or B2B content marketing.
• Excellent written and verbal communication skills with strong command of English.
• Strong research, writing, editing, and proofreading skills.
• Good understanding of SEO and keyword optimization.
• Experience creating content for websites, blogs, social media, and digital campaigns.
• Ability to understand and simplify technical concepts for different audiences.
• Strong attention to detail and ability to manage multiple projects.
• Proficiency in MS Word, Excel, and PowerPoint.
• Candidates should provide a writing portfolio / published content samples.

Responsibilities

• Research industry and technology topics to develop original and relevant content.
• Create content for blogs, articles, websites, social media, product/service descriptions, newsletters, and marketing campaigns.
• Work with technical SMEs to understand engineering concepts and convert them into easy-to-understand content.
• Develop compelling headlines, website copy, campaign content, emailers, and social media content.
• Conduct keyword research and apply SEO best practices to improve website traffic and visibility.
• Identify content gaps based on customer needs, industry trends, and business priorities.
• Proofread and edit content for accuracy, clarity, grammar, consistency, and readability.
• Support marketing activities including webinars, events, digital campaigns, and lead-generation initiatives.
• Repurpose existing technical content into blogs, social media posts, newsletters, presentations, and other formats.
• Maintain content/style guidelines and ensure consistency with CADFEM's brand and messaging.
• Stay updated on developments related to engineering software and digital engineering.
• Manage multiple content projects and deliver them within agreed timelines.

Skills

Creative writing

SEO understanding

Research ability

Editing & proofreading

Communication

Engineering/tech content familiarity

Ansys/CAE knowledge

WordPress/CMS familiarity

AI content tools basics

Portfolio development

Education

Bachelor's degree in English/Journalism

Tools

WordPress

SEMrush

Google Analytics

MS Excel

PowerPoint

Job description

Job Description

Job Summary:

CADFEM India is looking for a creative and technically inclined Marketing Content Writer to develop engaging, informative, and SEO-friendly content across digital and marketing channels.

The ideal candidate should have excellent writing and editing skills, strong research capabilities, and the ability to understand and simplify technical concepts for different audiences. The role will work closely with Marketing, Application Engineering, Product Management, Sales, and Subject Matter Experts (SMEs) to create content that supports brand awareness, customer engagement, lead generation, and business growth.

Key Responsibilities

• Research industry and technology topics to develop original and relevant content.
• Create content for blogs, articles, websites, social media, product/service descriptions, newsletters, and marketing campaigns.
• Work with technical SMEs to understand Ansys and engineering concepts and convert them into easy-to-understand content.
• Develop compelling headlines, website copy, campaign content, emailers, and social media content.
• Conduct keyword research and apply SEO best practices to improve website traffic and visibility.
• Identify content gaps based on customer needs, industry trends, and business priorities.
• Proofread and edit content for accuracy, clarity, grammar, consistency, and readability.
• Support marketing activities including webinars, events, digital campaigns, and lead-generation initiatives.
• Repurpose existing technical content into blogs, social media posts, newsletters, presentations, and other formats.
• Maintain content/style guidelines and ensure consistency with CADFEM's brand and messaging.
• Stay updated on developments related to Ansys, engineering simulation, digital engineering, and relevant industries.
• Manage multiple content projects and deliver them within agreed timelines.

Requirements

Education

Bachelor's degree in English, Journalism, Mass Communication, Marketing, Communications, or related field. Master's is an added advantage.

Experience

• 2-5 years of experience in content writing, copywriting, technical content writing, or B2B content marketing.
• Excellent written and verbal communication skills with strong command of English.
• Strong research, writing, editing, and proofreading skills.
• Good understanding of SEO and keyword optimization.
• Experience creating content for websites, blogs, social media, and digital campaigns.
• Ability to understand and simplify technical concepts for different audiences.
• Strong attention to detail and ability to manage multiple projects.
• Proficiency in MS Word, Excel, and PowerPoint.
• Candidates should provide a writing portfolio / published content samples.

Good to Have

• Experience in technical, engineering, technology, SaaS, or B2B content.
• Exposure to Ansys, CAE, CAD, simulation, or engineering software.
• Familiarity with WordPress/CMS and SEO tools such as Google Analytics, Search Console, SEMrush, or similar platforms.
• Basic knowledge of AI-assisted content creation tools.

Bachelor's degree in English, Journalism, Mass Communication, Marketing, Communications, or related field. Master's is an added advantage

Source: Company Career page