Marketing & Communications Manager

Accor; Chennai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Accor Chennai is seeking a Marketing and Communications Manager to lead promotional strategies for all hotel services. You will develop the annual marketing plan, manage newsletters and social media, coordinate campaigns with sales and events, and ensure brand consistency across Accor, Novotel and ibis standards.

The role involves media relations, press releases, SEO and OTA coordination, and delivering monthly reports.

Qualifications

• Diploma in Tourism & Hospitality Management.
• Minimum 3 years of relevant experience in a similar capacity.
• Excellent reading, writing and oral proficiency in English language.
• Ability to speak other languages and basic understanding of local languages will be an advantage.
• Good working knowledge of MS Excel, Word, & PowerPoint.

Responsibilities

• Coordinate marketing and implement promotional strategies for hotel services.
• Create annual marketing plan and monitor it monthly.
• Manage newsletter and social media including content creation and posting.
• Optimize awareness of hotel outlets and events.
• Create annual events calendar and initiate regular marketing meetings.
• Create marketing, PR reports and press tools; deliver monthly newsletter for the hotel.
• Liaise with local/regional media; prepare press releases of events.
• Assist departments with creative ideas; ensure brand consistency across Accor, Novotel and ibis standards.
• Oversee digital acquisition marketing - SEO, OTAs, Accor Loyalty Programs, website content optimisation, Metasearch channel optimisation.
• Support implementation of the hotel's Marketing Communications Strategy to achieve revenue targets.
• Ensure Marketing Communications activities align with Corporate Marketing Strategy and guidelines.
• Attend regular departmental marketing communications meetings and briefings.
• Ensure collateral meets brand standards and manage promotional materials production.
• Handle media requests and enquiries promptly; develop media releases and key messages.

Skills

English proficiency

Communication skills

Education

Diploma in Tourism & Hospitality Management

Tools

MS Excel

MS Word

PowerPoint

Job description

Responsibilities

• Coordinate marketing and effective implementation of the promotional strategies for all services the hotel has to offer;
• Create the annual marketing plan and follows it on a monthly basis;
• Manage the newsletter and social media including engagement, content creation, scheduling, monitoring, writing and posting all status updates within the brand guidelines;
• Optimize the awareness of different hotel outlets and events;
• Create the annual events calendar as well as initiate regular marketing meetings;
• Create marketing, PR reports and press tools; Delivers a monthly report, and newsletter for the hotel
• Liaise with local/regional media; prepare press releases of events;
• Assist departments with creative ideas;
• Ensure the consistency of all marketing collaterals with Accor, Novotel and ibis standards, create the promotional materials, brochures, and leaflets and follows production;
• Digital Acquisition marketing - SEO, OTA's, Accor Loyalty Programs, website content Optimisation, Metasearch channel Optimisation.
• Assists in the implementation of the hotel's Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, and all other revenue-generating departments.
• Ensures that Marketing Communications activities are aligned with the Corporate Marketing Strategy, and guidelines and that the Hotel actions have been implemented where appropriate.
• Attends regular departmental marketing communications meetings and ensures departmental briefings and meetings are effective and conducted as necessary.
• Ensures that all collateral and contents meet Novotel and ibis brand standards consistently
• Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily
• Attends all official functions as a representative of the Hotel and represents the hotel as a spoke person, master ceremony for any Hotel special program or occasion, as needed
• Attend social events both in-house and outside.
• Receives in the Hotel V.I.P guests.
• Develops a public relations program for the hotel based on its marketing goals.
• Liaises with Marketing agencies in targeting specific markets and developing public relations strategies to reach these markets.
• Coordinate and manage media and public interest to generate coverage and maintain awareness.
• Acts as the hotel's liaison with the PR Agency and media to promote good publicity and counteract bad publicity.
• Develops media contacts, and plans press conferences and other press activities.
• Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media for promotional activities; prepares and issues press releases.
• Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel.
• Promotes the desired work culture around the core values of Trust, Integrity, Respect, One Team and Service of the Accor Hotels Group and the brand ethos.
• Maintaining and updating the marketing database.
• Develop and manage the production of events, and marketing collateral and ensure that deadlines are met.
• Coordinating, planning marketing and implementation of campaigns with sales activities.
• Handle and coordinate all media requests and enquiries in a timely manner
• Develop and create media releases, key messages, media FAQs, speeches, and presentations where required.
• Media tracking and tabulation, keep up with current marketing trends, innovations, communication techniques and any media regulations.
• Maintain, update and promote via websites, social media handles, and e-mailers with information on events and ongoing activities.
• Meeting and entertaining journalists.
• Working closely with design agencies and assisting in new product, and service launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of the marketing objectives.

Qualifications

• Diploma in Tourism & Hospitality Management
• Minimum 3 years of relevant experience in a similar capacity
• Excellent reading, writing and oral proficiency in English language
• Ability to speak other languages and basic understanding of local languages will be an advantage
• Good working knowledge of MS Excel, Word, & PowerPoint