Marketing Campaign Operations Specialist

LeanScale, Inc.; Bengaluru; Remote; INR 6,641,000 - 10,436,000; Full time

Job summary

G2 is seeking a hands-on Marketing Campaign Operations Specialist to build, execute, and QA marketing campaigns across demand generation programs. You will own campaign production in Marketo and manage the intake process in Asana, ensuring accurate tracking and seamless coordination with global teams.

The role emphasizes execution, turning briefs into live campaigns with webinars, hosted events, content, and newsletters.

Qualifications

• 2–4 years of experience in campaign operations or demand generation at a B2B SaaS or technology company.
• Hands-on experience building campaigns in Marketo, including forms, emails, landing pages, and programs.
• Strong attention to detail and QA discipline.
• Able to work independently and asynchronously with a US-based manager and team.

Responsibilities

• Build and execute campaigns in Marketo, across webinars, hosted events, third party events, ebooks/content, and newsletters.
• Own the campaign intake process in Asana and maintain core templates and dependencies.
• QA campaigns pre-launch and post-launch for correct tracking, UTM parameters, and Salesforce sync.
• Troubleshoot campaign issues (broken links, form errors, tracking gaps) and maintain naming conventions.

Skills

Campaign operations

Marketo

Asana

QA discipline

Tools

Salesforce

Job description

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra https://www.capterra.com/, SoftwareAdvice https://www.softwareadvice.com/, and GetApp https://www.getapp.com/ to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI https://company.g2.com/dei and philanthropic work (like our G2 Gives https://company.g2.com/gives program) because it encourages us all to be better people.

ABOUT THE ROLE

G2 is seeking a hands-on Marketing Campaign Operations Specialist to build, execute, and QA marketing campaigns across our demand generation programs. This role owns campaign production in Marketo and the campaign intake process in Asana.

This role focuses on execution: turning campaign briefs into live, accurately tracked programs across webinars, hosted events, third party events, content, and newsletters. The ideal candidate is detail oriented, comfortable working independently with a US based manager and team, and has Marketo experience building and QAing campaigns end to end.

IN THIS ROLE, YOU WILL:

Campaign Build & Execution

- Build and execute campaigns in Marketo, including forms, emails, landing pages, smart campaigns, and programs, across webinars, hosted events, third party events, ebooks/content, and newsletters

- Partner with Demand Generation and Content teams to translate campaign briefs into live, correctly configured campaigns

Campaign Intake & Process Management

- Own the campaign intake process in Asana, including the core campaign templates for webinars, hosted events, third party events, ebooks/content, and newsletters

- Maintain subtask structure, dependencies, and handoff points across campaign types to reduce manual coordination

QA & Campaign Hygiene

- QA campaigns pre launch and post launch for correct tracking, UTM parameters, and Salesforce sync

- Troubleshoot and resolve campaign level issues, such as broken links, form errors, or tracking gaps, as they arise

- Maintain campaign naming conventions, tagging, and documentation for consistency across programs

AI-Enabled Campaign Operations

- Use AI tools to speed up campaign QA, list building, and content formatting tasks

- Identify opportunities to apply AI to reduce manual campaign build time and improve turnaround on intake requests

MINIMUM QUALIFICATIONS:

• 2-4 years of experience in campaign operations, marketing operations, or demand generation execution at a B2B SaaS or technology company
• Hands-on experience building campaigns in Marketo, including forms, emails, landing pages, and programs
• Strong attention to detail and QA discipline
• Comfortable working independently and asynchronously with a US based manager and team
• Able to accommodate stakeholder/manager hours in the US when needed
• Experience managing campaign intake or project workflows in Asana or a similar tool

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here https://culture.g2.com/commitments.

How We Use AI Technology in Our Hiring Process

G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.