Marketing Campaign Management Analyst

Accenture India Private Limited; Mumbai; On-site; INR 400,000 - 650,000; Full time

Job summary

Accenture is seeking a Campaign Management Associate in Mumbai to drive multi-channel marketing campaigns, optimize CRM-driven processes, and analyze KPIs. You will work with Braze and other CRM tools, and collaborate across tech, product, and marketing teams.

Proficiency in HTML/CSS and SQL is desirable to implement and test campaigns. 1–3 years of experience in marketing operations is preferred; graduation is acceptable.

Qualifications

• Solid hands-on experience in CRM or multi-channel marketing.
• Experience with CRM tools (Braze ideally).
• Analytical skills with KPI reporting and insights.
• Customer-centric mindset focused on loyalty and retention.
• Cross-department stakeholder management.
• Ability to work with HTML and CSS.

Responsibilities

• Initiate, execute and manage multi-channel campaigns and automated flows.
• Identify audiences and target groups to deliver relevant content.
• Optimize campaign performance through continuous analysis and testing.
• Improve processes by implementing automation strategies.
• Forecast and report on campaign performance.
• Collaborate with tech, product, brand, UX and data teams to plan and execute campaigns.
• Routinely test and develop CRM tools.
• Report to CRM management on status of activities/campaigns.
• Liquid and SQL knowledge is required.

Skills

CRM tools

Multi-channel marketing

Analytical skills

KPI reporting

Customer retention

HTML/CSS

Education

Any Graduation

Tools

Braze

SQL

HTML

CSS

Job description

Campaign Management Associate Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Associate Qualifications: Any Graduation Years of Experience: 1-3years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results.The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for?

Education: Any GraduateSolid hands-on experience in CRM or multi-channel marketing.Experience in working with CRM tools (Braze ideally, other tools considered)Good understanding of the tech CRM landscape and main trends in the industry.Analytical skills, ability to work with KPIs and create reports and convert insights into next-step actionsCustomer-centric & strategic mindset, knowledge about how to drive loyalty and retentionCross-department stakeholder managementAbility to work with HTML and CSS.

Roles and Responsibilities

• Initiate, execute and manage multi-channel campaigns and automated flows (email, push, in-app, onsite)?
• Identify audiences and target groups to deliver the most relevant content for them, to engage, retain and maximize customer lifetime value?
• Optimize campaign performance through continuous analysis and testing?
• Improve processes and create efficiency by implementing automation strategies ?
• Forecast and report on campaign performance ?
• Collaborate with stakeholders from tech, product, brand, UX, data teams to successfully plan and execute end-to-end projects and campaigns?
• Routinely test and develop our CRM tools?
• Report to CRM management regularly on the status of activities/campaigns.?
• Liquid and SQL knowledge is required