Marketing Associate - Digital

AIESEC Mexico; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

LogiNext is seeking a Marketing Associate – Digital to join our Marketing team in Mumbai. You will drive digital campaigns across channels, support lead generation, and optimize performance with analytics and testing.

You will collaborate with Content, Design, Product, and Sales to build a strong digital presence for the brand. The ideal candidate is data-driven with a keen interest in digital marketing and familiarity with marketing analytics tools.

Qualifications

• Strong interest in digital marketing and data-driven approach.
• Analytical thinking and ability to analyze campaign performance.
• Familiar with marketing and web analytics tools.

Responsibilities

• Assist in planning, executing, and optimizing digital marketing campaigns across organic and paid channels.
• Support lead generation initiatives through email marketing, social media, content promotion, paid advertising, and marketing automation activities.
• Help manage and maintain the company’s social media presence across relevant platforms.
• Monitor campaign performance and prepare reports using web analytics and marketing tools to identify trends, opportunities, and areas for improvement.
• Collaborate with Content, Design, and Product teams to develop landing pages and improve user experience across digital touchpoints.
• Assist in the execution of content amplification strategies to increase audience engagement and drive qualified traffic.
• Support SEO/SEM initiatives to improve online visibility and website performance.
• Participate in managing paid marketing campaigns, including PPC, display advertising, retargeting, and social media advertising.
• Help create, schedule, and distribute digital marketing assets, including emails, newsletters, social media posts, and campaign creatives.
• Conduct market, competitor, and audience research to identify emerging trends and support marketing strategy development.
• Assist with event marketing activities, webinars, virtual events, and promotional campaigns to enhance brand visibility and lead generation.
• Stay updated on emerging digital marketing tools, technologies, and industry best practices to continuously improve campaign effectiveness.

Skills

Digital marketing

Lead generation

Campaign planning

Analytics

Cross-functional collaboration

Job description

LogiSprint Solutions Private Limited ("LogiNext") · Mumbai, Maharashtra, India

About LogiSprint Solutions Private Limited ("LogiNext")

LogiNext is a leading logistics automation and supply chain technology company that helps enterprises optimize and automate their transportation, routing, dispatch, and last-mile delivery operations using AI-driven SaaS products. The company works with global enterprises across retail, e-commerce, transportation, food delivery, and logistics sectors.

Marketing Associate – Digital

LogiNext is looking for an enthusiastic and data-driven Marketing Associate – Digital to join our Marketing team. You will play a key role in executing and optimizing digital marketing initiatives that drive brand awareness, audience engagement, lead generation, and business growth. In this role, you will work closely with Marketing, Content, Design, Product, and Sales teams to support digital campaigns across multiple channels, including social media, email marketing, search, paid advertising, and website marketing. You will gain hands‑on experience in campaign execution, marketing analytics, performance optimization, and customer acquisition while contributing to a strong and consistent digital presence for the brand.

The ideal candidate should have a strong interest in digital marketing, analytical thinking skills, familiarity with marketing and web analytics tools, and a passion for learning in a fast‑paced B2B SaaS environment.

• Assist in planning, executing, and optimizing digital marketing campaigns across organic and paid channels.
• Support lead generation initiatives through email marketing, social media, content promotion, paid advertising, and marketing automation activities.
• Help manage and maintain the company’s social media presence across relevant platforms.
• Monitor campaign performance and prepare reports using web analytics and marketing tools to identify trends, opportunities, and areas for improvement.
• Collaborate with Content, Design, and Product teams to develop landing pages and improve user experience across digital touchpoints.
• Assist in the execution of content amplification strategies to increase audience engagement and drive qualified traffic.
• Support search engine optimization (SEO) and search engine marketing (SEM) initiatives to improve online visibility and website performance.
• Participate in managing paid marketing campaigns, including PPC, display advertising, retargeting, and social media advertising.
• Help create, schedule, and distribute digital marketing assets, including emails, newsletters, social media posts, and campaign creatives.
• Conduct market, competitor, and audience research to identify emerging trends and support marketing strategy development.
• Assist with event marketing activities, webinars, virtual events, and promotional campaigns to enhance brand visibility and lead generation.
• Stay updated on emerging digital marketing tools, technologies, and industry best practices to continuously improve campaign effectiveness.