Marketing Associate

PW (PhysicsWallah); Mumbai; On-site; INR 9,00,000 - 12,00,000; Full time

Job summary

A private educational institution in Ghatkopar East, Mumbai seeks a dynamic marketing professional to drive initiatives and execute campaigns aimed at enhancing brand visibility. Responsibilities include overseeing marketing strategies, conducting market analysis, organizing events, and managing outreach efforts to engage parents and students. The ideal candidate will have experience in marketing and lead generation, with strong communication skills to effectively promote the organization.

Qualifications

• Experience in marketing, business development, and ATL/BTL activities, preferably in the education sector.
• Strong understanding of lead generation, brand promotion, and campaign execution.
• Excellent communication and interpersonal skills for engaging with parents, students, and external partners.

Responsibilities

• Oversee planning, execution, and optimization of marketing campaigns.
• Conduct thorough market analysis and contribute to marketing strategies.
• Conduct meetings with existing parents and generate leads.

Skills

Experience in marketing

Lead generation

Campaign execution

Excellent communication

Interpersonal skills

Job description

Office Location: Ghatkopar East, Mumbai, Maharashtra

Position description:

Dynamic professional driving marketing initiatives, executing campaigns, and contributing to strategic planning at the executive level to enhance brand visibility and achieve organizational goals.

Primary Responsibilities:

• Oversee the planning, execution, and optimization of marketing campaigns, ensuring alignment with strategic goals and delivering measurable results.
• Conduct thorough market analysis, identify trends, and contribute to the development of marketing strategies to enhance brand positioning and drive business growth.
• Conducting meetings with existing parents.
• Conducting market visit meetings.
• Looking after the work of administration and generating leads for the organisation.
• Fixing meetings with existing parents and generating fresh leads for the organisation.
• Meeting new parents during a field visit to generate fresh leads.
• Conducting contests and events for the students for branding and promotion of the organisation.
• Creating positive buzz and awareness about the organisation in the market.
• Increasing visibility of the organisation.

Qualifications:

• Experience in marketing, business development, and ATL/BTL activities, preferably in the education sector.
• Strong understanding of lead generation, brand promotion, and campaign execution.
• Excellent communication and interpersonal skills for engaging with parents, students, and external partners.
• Proven ability to plan and manage marketing campaigns, events, and promotional initiatives.
• Self-motivated, target-oriented, and capable of handling market visits and outreach activities.