Marketing Analyst-Senior

FedEx; Mumbai City; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

FedEx is seeking a Marketing Analyst in Mumbai to manage the MEISA digital ecosystem, ensuring content accuracy and strong customer experiences across the fedex.com platform. You will partner with regional teams to drive campaigns and optimization initiatives while coordinating with agencies for timely updates.

You will design personalization strategies, build audience segments, and leverage Adobe Target/Analytics to improve engagement and conversions, using data-driven insights to guide

Qualifications

• Manage and maintain fedex.com ecosystem across MEISA region with content accuracy and customer experience.
• Collaborate with cross-functional teams and regional stakeholders to deliver website enhancements and digital campaigns.
• Coordinate with external agencies and vendors to ensure timely updates and campaigns.

Responsibilities

• Manage and optimize the MEISA website ecosystem for accuracy and customer experience.
• Collaborate with cross-functional teams and regional stakeholders to deliver website enhancements, digital campaigns and optimization initiatives.
• Coordinate with external agencies and vendors to ensure timely execution of website updates and campaigns.
• Develop and execute personalization strategies to deliver relevant customer experiences and improve conversions.

Skills

Adobe Target

Adobe Analytics

A/B testing

Personalization

HTML/CSS/JavaScript

SQL

AEM CMS

Stakeholder management

Tools

Adobe Target

Adobe Analytics

Optimizely

VWO

Google Analytics

AEM CMS

Job description

What can you expect as a FedEx team member?

• Career Mobility and Development: When you join FedEx, you’re joining a team with possibilities that literally span the world—from opportunities for advancement and location transfer, to training and leadership programs.
• Total Compensation and Benefits Package: We want to keep our employees for a long time, so we offer competitive benefits, opportunities for flexible work arrangements, and programs to support well-being.

Equal Opportunities

Our greatest asset at FedEx is our people. We are committed to building a diverse, equitable and inclusive workforce, and offer equal opportunities, fairness and respect to all regardless of who you are. We encourage you to apply even if you feel your experience does not align with all the aspects in the job description as you could be exactly who we need for this or another opportunity.

We do not tolerate discrimination or harassment based on race, color, ethnicity, national origin, religion, sex, age, genetic information, citizenship, disability, marital status, pregnancy, sexual orientation, gender identity, gender expression, veteran status or any other characteristic protected under national, state or local laws. We will reasonably accommodate team members and third parties with physical and mental disabilities.

Company:

INT FedEx Express Transportation and Supply Chain Services (India) Pvt. Ltd.

City:

Mumbai

Scheduled Weekly Hours:

48

Worker Type:

Regular

Posting Start Date

16-Oct-2026

Posting Close Date:

18-Oct-2026

Job Family:

FXE-MEISA: Marketing Analyst

Position Summary:

Grade - 13

• What you will do?
• Manage and maintain fedex.com ecosystem across the MEISA (Middle East, India, and Sub-Saharan Africa) region, ensuring content accuracy, consistency, and an optimal customer experience.
• Collaborate with cross functional teams, and regional stakeholders to deliver website enhancements, digital campaigns, and optimization initiatives.
• Coordinate with external agencies and vendors to ensure the timely execution of website updates, campaigns, and digital projects
• Develop and execute website personalization strategies to deliver relevant customer experiences, increase engagement, and improve conversion rates. • Build, manage, and optimize audience segments using behavioral, demographic, geographic, and customer data to enable targeted experiences.
• Configure, launch, monitor, and optimize personalized content and digital experiences using enterprise personalization platforms such as Adobe Target.
• Design, execute, and analyze A/B and multivariate tests to validate optimization hypotheses and improve website performance.
• Define experimentation frameworks, success metrics, and KPIs to ensure statistically sound, data-driven decision-making.
• Leverage web analytics tools such as Adobe Analytics to measure campaign effectiveness, customer behavior, and optimization opportunities, translating insights into actionable recommendations.
• Monitor and report on key performance indicators, including conversion rate, customer engagement, bounce rate, retention, and revenue impact.
• Partner with cross-functional teams to continuously enhance customer journeys, improve usability, and optimize digital experiences across the website.
• Ensure all digital optimization and personalization initiatives comply with data privacy regulations, governance standards, and organizational policies.
• Maintain comprehensive documentation of audience strategies, experimentation plans, personalization use cases, implementation processes, and optimization best practices.
• Stay current with emerging trends, technologies, and best practices in digital optimization, experimentation, and personalization to drive continuous improvement.
• Hands-on experience with digital optimization, A/B testing, and personalization strategies. • Proficiency in web analytics tools such as Google Analytics or Adobe Analytics. • Experience with experimentation platforms like Adobe Target, Adobe Experience/cloud platform Optimizely, or VWO. • Strong analytical skills with the ability to translate data into actionable business insights. • Understanding of customer journey optimization, UX principles, and conversion rate optimization (CRO). • Working knowledge of HTML, CSS, JavaScript, and SQL is preferred. • Experience working with CMS platforms, preferably AEM. • Excellent stakeholder management, communication, and cross-functional collaboration skills.
• What you can expect…
• Work on complex digital optimization challenges that drive measurable business impact across multiple markets. • Gain exposure to cross-regional initiatives by collaborating with global stakeholders and diverse teams. • Develop expertise in experimentation, personalization, analytics, and data-driven decision-making • Thrive in a collaborative environment that encourages continuous learning, innovation, and professional growth.

Expertise in Adobe Experience Cloud— especially Adobe Target -A/B testing and Audience Manager