Marketing Analyst

Youtag Infotech Private Limited; Kota; On-site; INR 6,00,000 - 8,00,000; Full time

Job summary

A tech company is seeking a Marketing Analyst to research market trends and customer experiences in India, Rajasthan. Ideal candidates should have 2+ years of experience and strong analytical skills, proficiency in analytical software like Google Analytics, and a Bachelor's degree in a relevant field. This role involves gathering data, writing reports, and advising management on marketing strategies.

Qualifications

• Bachelor's degree in statistics, mathematics, social sciences, marketing, or a similar field.
• 2+ years experience working in marketing.
• Good knowledge of analytical software, such as SAS, SPSS, and Google Analytics.
• Proficiency with MS Excel, Access, and PowerPoint.
• Excellent research, analytical, and data interpretation skills.
• Exceptional verbal and written communication skills.
• Familiarity with survey tools, CRM programs, and databases.
• Strong organizational and time-management skills.

Responsibilities

• Conducting research on consumer and market trends.
• Designing and implementing market and consumer surveys.
• Gathering, analyzing, and interpreting marketing data.
• Preparing detailed reports on consumer behavior and competitors' activities.
• Forecasting future market and sales trends.

Job description

We are looking for a razor‑sharp marketing analyst to review and interpret market trends, customer experience, competitors activities, and marketing strategies for our company. In this role, you will be required to gather data, write detailed reports on findings, identify new markets, and advise upper management on marketing tactics.

To ensure success as a marketing analyst, you should have at least two years of experience in marketing, excellent mathematics and language skills, and outstanding analytical insights. Ideal candidates will have a proven aptitude for interpreting data and strong research abilities.

Marketing Analyst Responsibilities

• Conducting research on consumer and market trends, target demographics, and competing brands.
• Designing and implementing market and consumer surveys.
• Gathering, analyzing, and interpreting marketing data.
• Preparing detailed reports on consumer behavior, competitors' activities, outcomes, and sales.
• Monitoring customer bases and identifying new ones.
• Forecasting future market, consumer, and sales trends.
• Working with the marketing team to inform and develop marketing strategies.
• Communicating with customers, competitors, and suppliers.
• Monitoring the efficacy of marketing trends through analytical tools and software.
• Keeping abreast of the latest advancements in technology, market trends, and consumer behavior.

Marketing Analyst Requirements

• Bachelor's degree in statistics, mathematics, social sciences, marketing, or a similar field.
• 2+ years experience working in marketing.
• Additional related short courses are beneficial.
• Good knowledge of analytical software, such as SAS, SPSS, and Google Analytics.
• Proficiency with computer programs, such as MS Excel, Access, and PowerPoint.
• Excellent research, analytical, and data interpretation skills.
• Exceptional verbal and written communication skills.
• Familiarity with survey tools, CRM programs, and databases.
• Strong organizational and time-management skills.
• Ability to communicate complex information in an easy-to-understand format.