Market Intelligence lead

NxtWave Disruptive Technologies Private Limited; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

An established industry player is seeking a Market Intelligence Lead to drive growth and innovation through customer insights and market research. In this pivotal role, you will analyze customer feedback and competitor products to identify new market opportunities. Collaborating with cross-functional teams, you will refine research methodologies and present actionable insights to shape product strategy. This is a fantastic opportunity for a strategic thinker with strong analytical and leadership skills to make a significant impact in a dynamic environment.

Qualifications

• 4+ years of experience in customer insights, market research, or competitive intelligence.
• Proven track record of managing a team and delivering on strategic goals.

Responsibilities

• Lead collection and analysis of customer sentiment on our platform.
• Conduct thorough research on competitor products and market positioning.
• Develop and present actionable insights to product and marketing teams.

Skills

Customer Insights

Market Research

Data Analysis

Leadership

Communication Skills

Collaboration

Education

Bachelor's degree in Business Administration

Master's degree (preferred)

Tools

Google Analytics

Tableau

Power BI

Job description

Market Intelligence Lead at NxtWave is a pivotal role responsible for keeping a pulse of the market by staying in touch with customer feedback, analyzing competitor products, identifying new market opportunities etc. This role will ensure that we stay ahead of the curve by continuously monitoring the pulse of the market and our product’s reception. You will play a key role in shaping our product strategy by delivering actionable insights that drive growth and innovation.

Key Responsibilities

Customer Sentiment Analysis:Lead the collection and analysis of customer sentiment on our platform, identifying strengths, pain points, and opportunities for improvement.

Competitor Analysis:Conduct thorough research on competitor products, understanding their strengths, weaknesses, and market positioning.

Market Research:Identify emerging market trends and new product opportunities by analyzing industry reports, customer feedback, and competitor actions.

Team Leadership:Manage and mentor a team of research associates who engage with customers and prospects to gather detailed feedback about our product and competitor offerings.

Data-Driven Insights:Develop and present actionable insights to product, marketing, and leadership teams, helping to shape product development, feature prioritization, and go-to-market strategies.

Cross-Functional Collaboration:Collaborate closely with product, marketing, sales, and customer success teams to align research efforts with broader company goals.

Reporting:Deliver regular reports and dashboards summarizing key insights and recommendations, ensuring senior management is well-informed of market trends and product sentiment.

Process Optimization:Continuously refine research methodologies to improve efficiency and the accuracy of insights.

Requirements

Bachelor’s degree in Business Administration, Operations Management, or a related field; Master’s degree preferred.

4+ years of experience in customer insights, market research, or competitive intelligence, preferably within tech or edtech industries.

Leadership: Proven track record of managing a team and delivering on strategic goals.

Analytical Skills: Strong ability to translate raw data into actionable insights. Experience working with data analytics tools and platforms is a plus.

Communication Skills: Excellent verbal and written communication skills, with the ability to present complex findings in a clear and concise manner to stakeholders at all levels.

Collaboration: Experience working cross-functionally with product, marketing, and customer success teams.

A strategic thinker with meticulous attention to detail and a robust problem-solving acumen.

Nice to have: Hands-on experience with customer survey platforms and data analytics tools (e.g., Google Analytics, Tableau, Power BI); Experience with CRM and feedback management systems.

Location

Hyderabad, India (This position requires office-based work)