Manager Shikhar Engagement

SBI Card; Kolkata District; On-site; INR 800,000 - 1,000,000; Full time

Job summary

SBI Card in Kolkata seeks a results-driven professional to execute Shikhar programs, driving activation and spend across the region while partnering with merchants and local agencies.

You will manage alliances, guide branch-level engagement, ensure offer visibility, and oversee compliance in this dynamic card-portfolio expansion role in West Bengal.

Qualifications

• Spends Category Understanding
• Good knowledge on Consumer and Competition behavior and Credit Card Market Dynamics
• Prior experience of managing alliances and partnerships

Responsibilities

• Manage Activation and Spends on Shikhar portfolio in assigned geographical area
• To deliver on activation and spends on Shikhar portfolio
• Create tie-ups and alliances with local/city centric merchants
• Launch & roll out local level engagement programs for cardholders
• Liaise with sales for identifying merchants and execution support on branch/cluster level engagement programs & with Brand team for visibility of SBI Card brand / offer at merchant store / city catchment area
• Launch & Manage local merchant tie-ups
• All offer related execution responsibilities like LOI, agreement, logo, offer compliance, complaint redressal etc.
• Onboarding local agency for local tie ups, Ensure Proper Billing process (PO)
• Perform process documentation and compliance adherence
• Roll out Regional festival campaigns
• Maintain & Create Merchant funded Offer property

Skills

Spends category understanding

Consumer behavior insight

Credit card market dynamics

Alliances & partnerships

Education

MBA /PGDBM

Job description

Role Purpose

Responsible for executing Shikhar programs as per defined plan to increase activation and spending.

Role Accountability

• Manage Activation and Spends on Shikhar portfolio in assigned geographical area
• To deliver on activation and spends on Shikhar portfolio
• Create tie-ups and alliances with local/city centric merchants
• Launch & roll out local level engagement programs for cardholders
• Liaise with sales for identifying merchants and execution support on branch/cluster level engagement programs & with Brand team for visibility of SBI Card brand / offer at merchant store / city catchment area
• Launch & Manage local merchant tie-ups
• All offer related execution responsibilities like LOI, agreement, logo, offer compliance, complaint redressal etc.
• Onboarding local agency for local tie ups, Ensure Proper Billing process (PO)
• Perform process documentation and compliance adherence
• Roll out Regional festival campaigns
• Maintain & Create Merchant funded Offer property

Measures of Success

• Retail Spends
• Active Rate
• No. of local offers
• Renewal of offers
• Process adherence

Technical Skills / Experience / Certifications

• Spends Category Understanding
• Good knowledge on Consumer and Competition behavior and Credit Card Market Dynamics
• Prior experience of managing alliances and partnerships

Competencies critical to the role

• Analytical Ability
• Innovation & Problem Solving

Qualification

MBA /PGDBM in any discipline

Preferred Industry

Payment Card Industry, Merchant Acceptance & Acquiring, Insurance Channel Engagement