Manager – Sales Finance – FMCG Hirerite

The Corporate Institute; Kolkata District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

The Corporate Institute in Kolkata is seeking a Sales Finance Manager to act as a strategic financial partner to the sales leadership, driving profitable growth in the FMCG sector. You will align financial planning with commercial execution by managing trade spend, ROI on promotions, and regional P&L performance.

You will work with regional sales heads, supply chain and finance to ensure decisions are data-driven, optimize pricing and distribution costs, and deliver actionable dashboards for

Qualifications

• Experience in FMCG/consumer goods with strong financial modeling and variance analysis.
• Ability to translate complex financial data into clear narratives for non-finance stakeholders and leadership.
• Proven track record managing cross-functional relationships between sales, supply chain, and finance.
• Proficiency in ERP and data visualization tools to monitor regional performance and insights.

Responsibilities

• Lead annual budgeting and monthly forecasting for the sales vertical to align with revenue targets.
• Analyze trade promotion ROI to optimize marketing investments and margins.
• Monitor distributor health and credit management to ensure cash flow and efficiency.
• Drive pricing strategies using market data and cost structures to maximize margins.
• Prepare financial dashboards and reports for senior management to support decisions.
• Audit sales incentives and discount schemes for compliance with policies and governance.

Skills

Financial modeling

Variance analysis

Translate data to narratives

Cross-functional collaboration

ERP proficiency

Data visualization

Education

CA or MBA (Finance) or ICWA

Tools

ERP systems

Data visualization tools

Job description

Role Overview:

The Sales Finance Manager will serve as a strategic financial partner to the sales leadership team, driving profitable growth within the FMCG sector in Kolkata. In this role, you will bridge the gap between financial planning and commercial execution by managing trade spend, evaluating promotional effectiveness, and overseeing regional P&L performance. You will collaborate closely with regional sales heads, supply chain teams, and the broader finance department to ensure that commercial decisions are backed by rigorous data analysis. By providing actionable insights into pricing strategies and distribution costs, you will directly influence the companys bottom-line health and market competitiveness.

Key Responsibilities:

• Lead the annual budgeting and monthly forecasting process for the sales vertical to ensure alignment with organizational revenue targets.
• Analyze trade promotion ROI to optimize marketing investments and improve the overall profitability of product categories.
• Partner with the sales team to monitor distributor health and credit management, ensuring seamless cash flow and operational efficiency.
• Drive the implementation of pricing strategies by evaluating competitive market data and cost structures to maximize margins.
• Prepare detailed financial dashboards and performance reports for senior management to facilitate data-driven decision-making across the region.
• Conduct regular audits of sales incentives and discount schemes to ensure compliance with internal financial policies and governance standards.

Required Skillset:

• Demonstrated expertise in financial modeling and variance analysis, specifically within the FMCG or consumer goods industry.
• Strong ability to translate complex financial data into clear, persuasive narratives for non-finance stakeholders and senior leadership.
• Proven track record of managing cross-functional relationships, balancing the aggressive growth goals of sales teams with the fiscal discipline required by finance.
• Proficiency in ERP systems and advanced data visualization tools to track real-time sales performance and regional trends.
• A professional qualification such as CA, MBA (Finance), or ICWA, reflecting a strong foundation in accounting principles and business finance.
• High degree of adaptability to an on-site work environment in Kolkata, with the ability to manage regional stakeholders effectively through both analytical rigor and strong interpersonal influence.