MANAGER MARKETING FOR LOGISTICS COMPANY - RAIPUR , CHHATTISGARH

JobItUs; Raipur; On-site; INR 4,50,000 - 6,75,000; Full time

Job summary

A leading marketing firm in Raipur is seeking a Marketing Manager to develop and oversee innovative marketing strategies. This role involves leading cross-functional teams, managing campaigns, and analyzing market trends to boost brand awareness and achieve business goals. The ideal candidate has strong leadership skills, a knack for budget management, and a strategic mindset to drive effective marketing initiatives. Join us to shape impactful marketing efforts in a dynamic environment.

Responsibilities

• Develop and execute advertising campaigns.
• Organize promotional events and product launches.
• Manage digital marketing efforts (web, email, social).
• Analyze data (website traffic, conversion rates).
• Prepare reports and present findings to management.
• Identify new markets and customer segments.

Skills

Strategic thinking & critical analysis

Leadership & team management

Budget management

Data analysis & reporting

Communication & presentation skills

Job description

A Marketing Manager develops, implements, and oversees strategic marketing plans to promote a company's brand, products, or services, focusing on driving growth and awareness by managing campaigns, leading teams, controlling budgets, analyzing market trends, and collaborating across departments to meet business goals and ROI targets.

Key Responsibilities

• Strategy & Planning: Develop multi‑channel marketing strategies, identify target audiences, set objectives, and create actionable plans.
• Campaign Management: Lead execution of campaigns across digital, content, and traditional media.
• Team & Agency Leadership: Manage marketing teams, train associates, and coordinate with external agencies.
• Budget & Performance: Oversee budgets, set KPIs, track ROI, and analyze campaign performance to extract insights.
• Cross‑Functional Collaboration: Work with sales, product, and senior leadership to align marketing with overall business objectives.
• Market Research: Analyze consumer trends, market analysis, and competitor activities to build effective strategies.
• Brand Management: Shape brand image, manage public relations, and ensure consistent messaging.

Core Duties

• Develop and execute advertising campaigns.
• Organize promotional events and product launches.
• Manage digital marketing efforts (web, email, social).
• Analyze data (website traffic, conversion rates).
• Prepare reports and present findings to management.
• Identify new markets and customer segments.

Essential Skills

• Strategic thinking & critical analysis
• Leadership & team management
• Budget management
• Data analysis & reporting
• Communication & presentation skills